Inselele yokuqala ukuthola amathuba okuvula imilayezo yakho ye-imeyili.Okulandelayo ukuqinisekisa ukuthi bayayifunda ikhophi yakho futhi, ekugcineni, bachofoze.

Izinselelo ezimbili ezinkulu ezibhekene nabakhangisi bewebhu ngo-2011 bekungukukhiqiza ikhophi ye-imeyili efanele, nokuyiletha ngesikhathi esikhulisa amazinga okuphendula.Lokhu ngokombiko we-imeyili Benchmarking Report, ophinde waveza ukuthi cishe ingxenye yesithathu yezinkampani sezisungule amasu okunqoba lezo zinselelo.

Isici esibaluleke kakhulu sokukhulisa amanani okuphendula, ngokusho kombiko, bekuwukuhlukanisa izinhlu zabaholayo kanye nekhophi yokuhlanganisa ukuze kubandakanye ingxenye ngayinye.Ngakho, umbuzo uba: “Iyiphi indlela ephumelela kakhulu yokuhlukanisa uhlu lwama-imeyili ezinkampani?”

Izindlela ezintathu ezaveza imiphumela engcono kakhulu ngo-2011 yilezi:

• Umlando wokuthenga owedlule:Ukuthumela i-imeyili kunikezwa kumasethi athile amakhasimende ngokusekelwe emikhubeni yokuthenga edlule, kanye nezinhlobo zemikhiqizo/amasevisi angawazuzisa kakhulu.
• Okuncanyelwayo kwekhasimende:Kusetshenziswa ulwazi olusuka kunqubo yokubhalisa ukuze kunikezwe amakhasimende izinhlobo ezithile zokunikezwayo azicelile.
• Isiteji epayipini lokuhola:Ingabe laba bamukeli be-imeyili abafanelekayo?Amakhasimende amanje?Amakhasimende adlule?Amathemba aphakathi komjikelezo wokuthenga?Yenza ikhophi ye-imeyili futhi wenze uhlu ngokufanele.

Insiza: Ithathwe ku-inthanethi