Kunento eyodwa enhle mayelana nezenzo zesevisi yamakhasimende embi: Abantu abanendaba nolwazi lwamakhasimende (njengawe!) bangafunda izifundo ezibalulekile zendlela yokuba ngcono kubo.

“Izindaba ezinhle zesevisi yamakhasimende zichaza imodeli yokuziphatha okuhle kwamakhasimende.Izindaba ezingezinhle zesevisi yamakhasimende zikhuluma ngesidingo sobuhlakani bemizwa (ochwepheshe besipiliyoni samakhasimende) ukuze balethe isevisi ekhumbulekayo.”

Nazi ezinye zezimo ezimbi kakhulu zesevisi yamakhasimende - namathiphu okuthi ungazigwema kanjani enhlanganweni yakho:

1. Khokhisa amakhasimende ngezibuyekezo ezimbi

Kungakhathaliseki ukuthi kwakuyihlaya noma inothi, i-Union Street Guest House e-Hudson, NY, ithumele inqubomgomo yokuthi izokhokhisa izivakashi u-$500 ngezibuyekezo ezimbi ze-inthanethi.Abanikazi bathi bakubeka kuwebhusayithi yabo njengehlaya - futhi izinkulungwane zezibuyekezo ezimbi zingenile, ikakhulukazi zikhalaza ngenqubomgomo.

Bawususile lo mgomo baxolisa, kodwa hhayi ngemuva kokubhekisiswa komlilo.

Isifundo:Izinqubomgomo akuwona amahlaya.Uma okwakho kuvumelana nezimo, kungcono.Gcina izinqubomgomo zesevisi ezigcina inkampani yakho namakhasimende ephephile futhi ekhuthaza ubudlelwano obuhle.

2. Lindela amakhasimende ukwazi uhlelo lwakho

Elinye lamakhasimende kaNasser labelane ngale ndaba yesikhathi sakhe esidlule: Ngemva kwengxoxo ethile ekhungathekisayo, omele isevisi yamakhasimende wake wamtshela, “Awulandeli inqubo yethu!”

Isifundo: Amakhasimende awafuni ukutshelwa ngezinqubo noma izinqubomgomo.Bafuna ukwazi ukuthi yiniungakwazingenzela bona, hhayi ukuthi yinibayakudingaukwenza kuwe.

3. Phendula izisekelo kuphela

Kwa-IRS, bangama-43% kuphela abakhokhi bentela abafonile abakwazile ukufinyelela kumuntu ngemuva kokulinda isilinganiso semizuzu engama-28.Futhi leso sisebenzi se-IRS besingakakulungeli ukuphendula imibuzo yaso.

I-IRS yayimemezele ukuthi izothatha kuphela “imibuzo eyisisekelo” phakathi nesizini eyodwa yentela, ikhuthaza abantu ukuthi bakhokhele ababaleki noma izinsiza zentela ukuze bathole usizo ezindabeni eziyinkimbinkimbi.

Isifundo: Lungela ukusiza amakhasimende akho, kungakhathaliseki inkimbinkimbi yemibuzo yawo, mhlawumbe ukufinyelela abaklami bemikhiqizo, i-CFO noma i-CEO, uma kunesidingo.

4. Hlala uphelelwe yisikhathi

I-Kmart ikleliswe endaweni ye-12 ku-24/7 Wall St. kanye ne-Zogby Analytics Customer Service Wall of Shame, futhi isevisi yayo yakudala nemikhuba yokuthengisa kuyinhliziyo yenkinga.

Amakhasimende akhononda ngokuthi amarejista emali akudala esitolo enza ukuthenga kuhambe kancane futhi kukhungathekise.Ngaphezu kwalokho, abasebenzi kudingeka bazame ukubhalisa amakhasimende (asevele acasukile ngokulinda) ngohlelo lwemiklomelo yesitolo, abagxeki abathi luwuhlelo olunzima futhi aluzuzisi kakhulu amakhasimende.

Isifundo:Awudingi ukutshala imali kubuchwepheshe bamuva ukuze ugcine amakhasimende ejabule.Kodwa kufanele ugcine amasistimu nezinqubo ezenza kube yimpumelelo kumakhasimende ukwenza ibhizinisi nawe.

5. Sondela kakhulu, hlala kude kakhulu

Naphezu kokuthandwa kwayo, i-Facebook ayinalo idumela elihle kakhulu lenkonzo yamakhasimende.Ikleliswe endaweni ye-10 odongeni lwe-Shame.Izizathu amakhasimende akhala ngazo kulo nyaka:

• Kuyathusa.I-Facebook isebenzisa ubuchwepheshe bokubona ubuso kanye nedatha ye-GPS ukuncoma abangani abasha - futhi amakhasimende azizwa ephulwe yilokho.
• Kuyingozi.Ukuvuza kwedatha okuningi kwenza abasebenzisi bakhathazeke ngokuthi ulwazi lwabo lomuntu siqu luzophuma.
• Ayinabuso.I-Facebook ayinakho ukwesekwa kwamakhasimende okubukhoma, ngakho amakhasimende awakwazi ukwabelana ngezinto eziwakhathazayo nomuntu ophilayo.

Isifundo: Igcine kuyiyona.Yebo, yenza isevisi ibe ngeyakho, kodwa yeka ukungena kude kakhulu ezimpilweni zamakhasimende.Tholakala lapho amakhasimende akufuna khona — okungenzeka ukuthi usasocingweni, nge-imeyili nasezinkundleni zokuxhumana (kufakwe ne-Facebook).

Insiza: Ithathwe ku-inthanethi