Konke odinga ukukwazi mayelana nokwenza kahle kwenjini yokusesha

Abantu abasebenzisa izitolo ze-inthanethi bayazi ukuthi kubaluleke kangakanani ukubekwa okuhle kuzinga le-Google.Kodwa kusebenza kanjani lokho?Sizokukhombisa umthelela we-SEO futhi siveze ukuthi yimaphi amaqembu ewebhusayithi embonini yamaphepha neyokubhala okufanele ayicabangele ikakhulukazi ngo-2022.

Yini i-SEO?

I-SEO imele i-Search Engine Optimization.Ngomqondo ofanelekile, lokho kusho ukuthuthukisa iwebhusayithi yezinjini zokusesha.Umgomo we-SEO ukuthatha izinyathelo ezifanele ukuze ufakwe ohlwini kakhulu ngangokunokwenzeka emiphumeleni yosesho yemvelo kwa-Google & Co.

Ukuthuthukiswa kwenjini yokusesha akuqondisi kuphela Usesho lwe-Google olujwayelekile kodwa futhi Nezindaba Ze-Google, Izithombe, Amavidiyo, Nokuthenga.Kungani sikhuluma kakhulu nge-Google?Lokho kungenxa yokuthi ngokwezibalo, ngo-2022 iGoogle inesabelo semakethe esingamaphesenti angama-80 kudeskithophu futhi singaphansi kwamaphesenti angama-88 ekusetshenzisweni kweselula.

Kodwa-ke, izindlela eziningi zisebenza nakwezinye izinjini zokusesha ezifana ne-Microsoft Bing, esendaweni yesibili ngesabelo semakethe esinamahloni amaphesenti angu-10.

Isebenza kanjani i-SEO ngo-2022?

Umqondo oyinhloko wokwenza injini yokusesha amagama angukhiye.Lena imigomo abantu ababuzayo abayithayiphayo kokuthi Usesho lwe-Google ukuze bathole umkhiqizo ofanelekayo.Lokhu ngokuhlehlayo kusho ukuthi abathengisi kufanele baqinisekise ukuthi iwebhusayithi yabo ifakwe ohlwini kakhulu ngangokunokwenzeka lapho amagama angukhiye afanelekile asetshenziswa ekusesheni.

I-Google inquma kanjani ukuthi imaphi amawebhusayithi abekwe phezulu kunamanye?Inhloso enkulu ye-Google ukuthi abasebenzisi bathole iwebhusayithi elungile ngokushesha okukhulu.Ngakho-ke, izici ezifana nokufaneleka, igunya, ubude besikhathi sokuhlala, nama-backlink adlala indima ebalulekile ku-algorithm ye-Google.

Ukukufingqa, lokhu kusho ukuthi iwebhusayithi ibekwe phezulu emiphumeleni yosesho yegama elingukhiye lapho okuqukethwe okulethwayo kufana nento eseshiwe.Futhi uma abaphathi bewebhusayithi bekhiqiza igunya elikhulayo ngama-backlinks, amathuba okukhuphuka kwezinga eliphezulu.

Izitayela ezi-5 ze-SEO ngo-2022

Njengoba izici nezinyathelo zishintsha ngokuqhubekayo, ukubuyekeza iwebhusayithi yakho njalo akunakugwenywa.Kodwa-ke, kunezindlela ezimbalwa zika-2022 abathengisi okufanele bazikhumbule.

1. Ukuqapha okubalulekile kwewebhu: Okubalulekile kwewebhu amamethrikhi e-Google ahlola umuzwa womsebenzisi kubo bobabili abasebenzisi beselula nabedeskithophu.Lezi, phakathi kwezinye izinto, isikhathi sokulayisha sento enkulu kunazo zonke noma isikhathi esisithathayo kuze kube yilapho ukusebenzelana kwenzeke.Ungahlola okubalulekile kwakho kwewebhu ngqo ku-Google ngokwakho.

2. Ubusha bokuqukethwe: Ubusha buyinto ebalulekile ku-Google.Ngakho-ke, abathengisi kufanele babuyekeze amakhasi abo abaluleke kakhulu nemibhalo njalo futhi bacacise ukuthi umbhalo ugcinwe nini ukubuyekezwa.I-EAT (Ubungcweti, Igunya, Nokwethenjwa) idlala indima ebalulekile kumawebhusayithi ahlobene nezezimali noma impilo yomuntu siqu (i-Google ibiza ngokuthi i-YMYL, Imali Yakho Impilo Yakho).Nokho, inani elithile lokwethembeka libalulekile kuwo wonke amawebhusayithi.

3. Umsebenzisi kuqala: Elinye lamathiphu abaluleke kakhulu ukuthi konke ukulungiselelwa kufanele kwenziwe ngendlela efanele abantu abasebenzisa iwebhusayithi.Lokho kungenxa yokuthi inhloso enkulu ye-Google iwukuba abasebenzisi bayo baneliseke, njengoba sekushiwo ngenhla.Uma kungenjalo, i-Google ngeke ibe nentshisekelo yokunikeza iwebhusayithi isikhundla esiphezulu.

4. Amazwibela afakiwe: Lawa amazwibela agqanyiswe emiphumeleni yosesho, aziwa nangokuthi "isikhundla 0".Lapha kulapho abasebenzisi bethola khona yonke imibuzo yabo iphendulwe ngokushesha.Noma ubani olungiselela umbhalo wakhe ngokuphathelene nombuzo noma igama elingukhiye futhi anikeze impendulo enhle unethuba lokuba amazwibela afakiwe.

5. Ukunikeza i-Google ulwazi olwengeziwe: Abathengisi bangaqinisekisa ukuthi i-Google ithola ulwazi olwengeziwe lwezobuchwepheshe nge-schema.org.Ukumaka imikhiqizo noma ukubuyekezwa ngezinga le-schema kwenza kube lula ku-Google ukurekhoda nokwethula idatha efanele.Ngaphezu kwalokho, ukusebenzisa izithombe namavidiyo amaningi emibhalweni kuyasiza futhi.Ngoba i-Google iphinde icabangele amavidiyo nezithombe ngezinga elithile, imiphumela yosesho iyathuthukiswa.

Umuzwa womsebenzisi uba ngobaluleke kakhulu ngo-2022. Isibonelo, abasebenzisi bachitha isikhathi esiningi kuma-smartphone wabo futhi esincane kumadeskithophu abo.Uma abathengisi bengaqinisekisi inguqulo yeselula yewebhusayithi yabo, esimweni esibi kakhulu bazolahlekelwa yilaba basebenzisi ngokushesha.

Kubathengisi abasembonini yamaphepha neyokubhala abasanda kuqala nge-SEO, into ebaluleke kakhulu ukubekezela.Ukuzivumelanisa nezimo nezinyathelo zibalulekile, kodwa ngokuvamile kuthatha isikhathi ukuthi imiphumela ibonakale.

Ngesikhathi esifanayo, ukujwayelana neziqondiso ze-Google akunakugwenywa.Abathengisi bazothola yonke into edingwa yi-Google kumawebhusayithi ngo-2022 ukuze bathole isikhundla esiphezulu emiphumeleni yosesho ku-Google Quality Guidelines.

Insiza: Ithathwe ku-inthanethi