Izinkampani eziningi ze-B2B azinikezi amakhasimende isikweletu sedijithali esiwafanele - futhi ulwazi lwamakhasimende lungaba buhlungu ngenxa yalokho.

Amakhasimende anolwazi kungakhathaliseki ukuthi ayi-B2B noma i-B2C.Bonke benza ucwaningo ku-inthanethi ngaphambi kokuthenga.Bonke bafuna izimpendulo ku-inthanethi ngaphambi kokuba babuze.Bonke bazama ukulungisa izinkinga ku-inthanethi ngaphambi kokuba bakhononde.

Futhi amakhasimende amaningi e-B2B awakutholi akufunayo.

Ayigcini ijubane

Eqinisweni, u-97% wamakhasimende angochwepheshe acabanga ukuthi okuqukethwe okukhiqizwa umsebenzisi - okufana nokubuyekezwa kontanga nezingxoxo zeqembu - kuthembekile kunolwazi inkampani elubeka lapho.Nokho, izinkampani eziningi ze-B2B azinikezi ngamathuluzi aku-inthanethi ukuze amakhasimende akwazi ukuxhumana.Futhi abanye balabo abakwenzayo, abahambisani nozakwabo be-B2C.

Inethiwekhi ye-B2B ayikwazi ukusebenza njenge-B2C ncamashi.Phakathi kwezizathu: Awekho nje amakhasimende amaningi anikelayo.Izinga lentshisekelo yamakhasimende kanye nobuchule bomkhiqizo we-B2C ne-B2B lihluke kakhulu.I-B2B passion ivamise ukuthi isebenziseke kakhulu kune-B2C — phela, ama-ball bearings nesitoreji samafu akuvamisile ukuvusa imizwa efanayo nama-taco asebusuku kakhulu nephepha lasendlini yangasese.

Kuma-B2B, amakhasimende ngokuvamile adinga ulwazi lobuchwepheshe, hhayi ama-anecdotes.Badinga izimpendulo ezichwepheshile kunokuxhumana nabantu.Badinga ukuqinisekiswa ngaphezu kobudlelwane.

Ngakho-ke i-B2B ingakha kanjani futhi igcine inethiwekhi ye-inthanethi yamakhasimende ethuthukisa ulwazi lwabo nenkampani?

Okokuqala, ungazami ukuphinda ukuzizwisa ku-inthanethi kwe-B2C.Kunalokho, yakha ngokusekelwe ezintweni ezintathu ezibalulekile ezivela ngokungaguquki ezinhlanganweni ze-B2B ezinamanethiwekhi aphumelelayo aku-inthanethi:

1. Idumela

Ochwepheshe babamba iqhaza emiphakathini eku-inthanethi ngezizathu ezihlukile kunabathengi.Basebenza ngoba inethiwekhi iyasiza ukwakhayaboisithunzi emphakathini omkhulu wochwepheshe.Abathengi ngokuvamile baqhutshwa kakhulu ukuxhumana nomphakathi.

Abasebenzisi be-B2B babheka ukufunda, ukwabelana futhi ngezinye izikhathi bathole izinzuzo zochwepheshe ngokuba yingxenye esebenzayo yomphakathi waku-inthanethi.Abasebenzisi be-B2C abanantshisekelo kangako kwezemfundo.

Isibonelo, abacwaningi babelane ngale mpumelelo: Inkampani enkulu yama-software yaseJalimane ibone ukweqa okukhulu emsebenzini wabasebenzisi.Abasebenzisi banikeze ontanga yabo amaphuzu ukwazisa ngokuqukethwe okuhle nemininingwane.Amanye amakhasimende aqhubekile nokuqaphela lawo maphuzu ezicelweni zemisebenzi ngaphakathi embonini.

2. Uhlu olubanzi lwezihloko

Amafemu e-B2B anemiphakathi eqinile eku-inthanethi ahlinzeka ngohlu olubanzi lokuqukethwe.Abagxili emikhiqizweni noma kumasevisi abo kuphela.Kubandakanya ucwaningo, amaphepha amhlophe kanye nokuphawula ngezihloko ezihambisana nebhizinisi lamakhasimende abo.

Isibonelo, umhlinzeki wesofthiwe unabasebenzisi abasebenzayo abangaphezu kwezigidi ezimbili, ikakhulukazi abazuzwe ngokuvumela abasebenzisi ukuthi banwebe izihloko ezingaphezu kwalokho inkampani ethole ezithakazelisayo.Amakhasimende asebenzisa inkundla ukuze abelane ngolwazi oluhlabayo futhi olusizayo.

Abacwaningi bathi umphakathi okahle we-inthanethi we-B2B uvumela amakhasimende ukuthi alawule.

3. Vula

Okokugcina, amanethiwekhi amakhulu edijithali e-B2B awami wodwa.Basebenzisana futhi bahlanganise nezinye izinhlangano namanethiwekhi ukwenza ezabo ziqine futhi zibe usizo kakhulu kumakhasimende.

Isibonelo, uhlelo lwezokuthutha lwase-Europe lubambisene nemicimbi, izindawo zemisebenzi kanye nezinhlangano zezimboni ukuze kuthuthukiswe isizindalwazi salo se-Q&A, sihlanganise isizinda esimaphakathi sanoma ubani ohililekile noma onentshisekelo embonini yezokuthutha.Ozakwethu bagcina “iminyango yangaphambili” yabo (amakhasi abo enethiwekhi noma e-Q&A abukeka ehambisana namasayithi ezinhlangano zabo), kodwa ulwazi olungemuva komnyango luxhunywe kubo bonke ozakwethu.Kusize uhlelo lwezokuthutha lukhulise ukusebenzelana kwamakhasimende ngama-35%.Manje bathola futhi baphendule imibuzo eminingi kunangaphambili.

Insiza: Ithathwe ku-inthanethi