Abanye abathengisi bayaqiniseka ukuthi ingxenye ebaluleke kakhulu yocingo lokuthengisa ukuvulwa."Imizuzwana yokuqala engu-60 yenza noma iphule ukuthengisa," kubonakala sengathi bayacabanga.
Ucwaningo alubonisi ukuhlobana phakathi kokuvuleka nempumelelo, ngaphandle kokuthengiswa okuncane.Imizuzwana embalwa yokuqala ibalulekile uma izethulo zokuthengisa zisekelwe ocingweni olulodwa.Kodwa ekuthengisweni kwe-B2B, amathuba angase ashalazele isiqalo esibi uma ecabanga ukuthi umthengisi angabaxazululela inkinga.
Izigaba ezine
Kwesinye isikhathi kuyasiza ukubuyekeza izigaba ezine zekholi yokuthengisa:
- Ukuvula.Uthola ukuthi ungubani, kungani ukhona, nokuthi kungani umcabango kufanele abe nesithakazelo kulokho ozokusho.Ziningi izindlela zokuvula ucingo, kodwa inhloso evamile yokuvuleka okuhle ukuthi ziholela ithemba lokuvuma ukuthi kufanele ubuze imibuzo.
- Ukuphenya noma ukudalula izidingo zamakhasimende.Ekuqaleni kocingo ufuna ukusungula indima yakho njengomfuni wolwazi kanye nendima yomuntu olindelekile njengomnikezeli.Lesi yisigaba esibucayi kakhulu.Awukwazi ukuwina ibhizinisi ngaphandle kokuqonda izindaba ze-prospection.
- Uyakhombisa.Abathengisi abaphumelelayo benza kube lula ngamathemba ukubamba imibono ngaphandle kokusebenza kanzima.Banikeza amathemba ithuba lokugxila kulokho okukhona kubo.
- Iyavala.Abanye abathengisi bacabanga ukuthi ukuvala yingxenye ebaluleke kakhulu yocingo - indlela abavala ngayo iyona ezocacisa ukuthi bazophumelela kangakanani.Ucwaningo lukhombisa ukuthi ukuvala kubaluleke kakhulu kunalokho okwenzeka ngaphambili ocingweni.Izethulo eziphumelele kakhulu ziyazivala.
Izikhiye zokuvala
Kunezinyathelo ezintathu zokuletha isethulo esiphethweni ngempumelelo:
- Hlola okunye okukukhathazayo okungake kuxoxwe ngakho.Umthengi angase abe nezinye izinkinga ezingakaphawulwa.
- Fingqa noma uphinde ugcizelele amaphuzu abalulekile.Nikeza amathemba ithuba lokubuza imibuzo eyengeziwe.
- Phakamisa isenzo esithuthukisa ukuthengisa.Ekuthengisweni okuncane, okuwukuphela kwesenzo okungenzeka kube i-oda.Ekuthengisweni okukhulu, kunezinyathelo ezimbalwa ezimaphakathi ezingakusondeza ku-oda.Kwesinye isikhathi kulula njengokumisa omunye umhlangano.
Izono ezi-5 zezethulo
Nazi izono ezi-5 ezingabukela phansi noma iyiphi isethulo:
- Alikho iphuzu elicacile.Ithemba lishiya isethulo sizibuza ukuthi bekumayelana nani.
- Ayikho inzuzo yekhasimende.Isethulo siyehluleka ukubonisa ukuthi lowo muntu angase azuze ekwazisweni okunikezwayo.
- Akukho ukugeleza okucacile.Ukulandelana kwemibono kuyadida kangangokuthi kushiya ithemba ngemuva, lingakwazi ukulandela.
- Kunemininingwane eminingi.Uma kuvezwa amaqiniso amaningi kakhulu, iphuzu eliyinhloko lingase lingabonakali.
- Kude kakhulu.I-prospect ilahlekelwa ukugxila futhi iba nesithukuthezi ngaphambi kokuba isethulo siphele.
Abanye abathengisi bayaqiniseka ukuthi ingxenye ebaluleke kakhulu yocingo lokuthengisa ukuvulwa."Imizuzwana yokuqala engu-60 yenza noma iphule ukuthengisa," kubonakala sengathi bayacabanga.
Ucwaningo alubonisi ukuhlobana phakathi kokuvuleka nempumelelo, ngaphandle kokuthengiswa okuncane.Imizuzwana embalwa yokuqala ibalulekile uma izethulo zokuthengisa zisekelwe ocingweni olulodwa.Kodwa ekuthengisweni kwe-B2B, amathuba angase ashalazele isiqalo esibi uma ecabanga ukuthi umthengisi angabaxazululela inkinga.
Izigaba ezine
Kwesinye isikhathi kuyasiza ukubuyekeza izigaba ezine zekholi yokuthengisa:
- Ukuvula.Uthola ukuthi ungubani, kungani ukhona, nokuthi kungani umcabango kufanele abe nesithakazelo kulokho ozokusho.Ziningi izindlela zokuvula ucingo, kodwa inhloso evamile yokuvuleka okuhle ukuthi ziholela ithemba lokuvuma ukuthi kufanele ubuze imibuzo.
- Ukuphenya noma ukudalula izidingo zamakhasimende.Ekuqaleni kocingo ufuna ukusungula indima yakho njengomfuni wolwazi kanye nendima yomuntu olindelekile njengomnikezeli.Lesi yisigaba esibucayi kakhulu.Awukwazi ukuwina ibhizinisi ngaphandle kokuqonda izindaba ze-prospection.
- Uyakhombisa.Abathengisi abaphumelelayo benza kube lula ngamathemba ukubamba imibono ngaphandle kokusebenza kanzima.Banikeza amathemba ithuba lokugxila kulokho okukhona kubo.
- Iyavala.Abanye abathengisi bacabanga ukuthi ukuvala yingxenye ebaluleke kakhulu yocingo - indlela abavala ngayo iyona ezocacisa ukuthi bazophumelela kangakanani.Ucwaningo lukhombisa ukuthi ukuvala kubaluleke kakhulu kunalokho okwenzeka ngaphambili ocingweni.Izethulo eziphumelele kakhulu ziyazivala.
Izikhiye zokuvala
Banguizinyathelo ezintathu zokuletha isethulo esiphethweni esiyimpumelelo:
- Hlola okunye okukukhathazayo okungake kuxoxwe ngakho.Umthengi angase abe nezinye izinkinga ezingakaphawulwa.
- Fingqa noma uphinde ugcizelele amaphuzu abalulekile.Nikeza amathemba ithuba lokubuza imibuzo eyengeziwe.
- Phakamisa isenzo esithuthukisa ukuthengisa.Ekuthengisweni okuncane, okuwukuphela kwesenzo okungenzeka kube i-oda.Ekuthengisweni okukhulu, kunezinyathelo ezimbalwa ezimaphakathi ezingakusondeza ku-oda.Kwesinye isikhathi kulula njengokumisa omunye umhlangano.
Izono ezi-5 zezethulo
Nazi izono ezi-5 ezingabukela phansi noma iyiphi isethulo:
- Alikho iphuzu elicacile.Ithemba lishiya isethulo sizibuza ukuthi bekumayelana nani.
- Azikho izinzuzo zekhasimende.Isethulo siyehluleka ukubonisa ukuthi lowo muntu angase azuze ekwazisweni okunikezwayo.
- Akukho ukugeleza okucacile.Ukulandelana kwemibono kuyadida kangangokuthi kushiya ithemba ngemuva, lingakwazi ukulandela.
- Kunemininingwane eminingi.Uma kuvezwa amaqiniso amaningi kakhulu, iphuzu eliyinhloko lingase lingabonakali.
- Kude kakhulu.I-prospect ilahlekelwa ukugxila futhi iba nesithukuthezi ngaphambi kokuba isethulo siphele.
Insiza: Ithathwe ku-inthanethi
Isikhathi sokuthumela: May-19-2022