Nikeza izethulo zokuthengisa eziwinayo kumakhasimende

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Abanye abathengisi bayaqiniseka ukuthi ingxenye ebaluleke kakhulu yocingo lokuthengisa ukuvulwa."Imizuzwana yokuqala engu-60 yenza noma iphule ukuthengisa," kubonakala sengathi bayacabanga.

Ucwaningo alubonisi ukuhlobana phakathi kokuvuleka nempumelelo, ngaphandle kokuthengiswa okuncane.Imizuzwana embalwa yokuqala ibalulekile uma izethulo zokuthengisa zisekelwe ocingweni olulodwa.Kodwa ekuthengisweni kwe-B2B, amathuba angase ashalazele isiqalo esibi uma ecabanga ukuthi umthengisi angabaxazululela inkinga.

Izigaba ezine

Kwesinye isikhathi kuyasiza ukubuyekeza izigaba ezine zekholi yokuthengisa:

  1. Ukuvula.Uthola ukuthi ungubani, kungani ukhona, nokuthi kungani umcabango kufanele abe nesithakazelo kulokho ozokusho.Ziningi izindlela zokuvula ucingo, kodwa inhloso evamile yokuvuleka okuhle ukuthi ziholela ithemba lokuvuma ukuthi kufanele ubuze imibuzo.
  2. Ukuphenya noma ukudalula izidingo zamakhasimende.Ekuqaleni kocingo ufuna ukusungula indima yakho njengomfuni wolwazi kanye nendima yomuntu olindelekile njengomnikezeli.Lesi yisigaba esibucayi kakhulu.Awukwazi ukuwina ibhizinisi ngaphandle kokuqonda izindaba ze-prospection.
  3. Uyakhombisa.Abathengisi abaphumelelayo benza kube lula ngamathemba ukubamba imibono ngaphandle kokusebenza kanzima.Banikeza amathemba ithuba lokugxila kulokho okukhona kubo.
  4. Iyavala.Abanye abathengisi bacabanga ukuthi ukuvala yingxenye ebaluleke kakhulu yocingo - indlela abavala ngayo iyona ezocacisa ukuthi bazophumelela kangakanani.Ucwaningo lukhombisa ukuthi ukuvala kubaluleke kakhulu kunalokho okwenzeka ngaphambili ocingweni.Izethulo eziphumelele kakhulu ziyazivala.

Izikhiye zokuvala

Kunezinyathelo ezintathu zokuletha isethulo esiphethweni ngempumelelo:

  1. Hlola okunye okukukhathazayo okungake kuxoxwe ngakho.Umthengi angase abe nezinye izinkinga ezingakaphawulwa.
  2. Fingqa noma uphinde ugcizelele amaphuzu abalulekile.Nikeza amathemba ithuba lokubuza imibuzo eyengeziwe.
  3. Phakamisa isenzo esithuthukisa ukuthengisa.Ekuthengisweni okuncane, okuwukuphela kwesenzo okungenzeka kube i-oda.Ekuthengisweni okukhulu, kunezinyathelo ezimbalwa ezimaphakathi ezingakusondeza ku-oda.Kwesinye isikhathi kulula njengokumisa omunye umhlangano.

Izono ezi-5 zezethulo

Nazi izono ezi-5 ezingabukela phansi noma iyiphi isethulo:

  1. Alikho iphuzu elicacile.Ithemba lishiya isethulo sizibuza ukuthi bekumayelana nani.
  2. Ayikho inzuzo yekhasimende.Isethulo siyehluleka ukubonisa ukuthi lowo muntu angase azuze ekwazisweni okunikezwayo.
  3. Akukho ukugeleza okucacile.Ukulandelana kwemibono kuyadida kangangokuthi kushiya ithemba ngemuva, lingakwazi ukulandela.
  4. Kunemininingwane eminingi.Uma kuvezwa amaqiniso amaningi kakhulu, iphuzu eliyinhloko lingase lingabonakali.
  5. Kude kakhulu.I-prospect ilahlekelwa ukugxila futhi iba nesithukuthezi ngaphambi kokuba isethulo siphele.

Abanye abathengisi bayaqiniseka ukuthi ingxenye ebaluleke kakhulu yocingo lokuthengisa ukuvulwa."Imizuzwana yokuqala engu-60 yenza noma iphule ukuthengisa," kubonakala sengathi bayacabanga.

Ucwaningo alubonisi ukuhlobana phakathi kokuvuleka nempumelelo, ngaphandle kokuthengiswa okuncane.Imizuzwana embalwa yokuqala ibalulekile uma izethulo zokuthengisa zisekelwe ocingweni olulodwa.Kodwa ekuthengisweni kwe-B2B, amathuba angase ashalazele isiqalo esibi uma ecabanga ukuthi umthengisi angabaxazululela inkinga.

Izigaba ezine

Kwesinye isikhathi kuyasiza ukubuyekeza izigaba ezine zekholi yokuthengisa:

  1. Ukuvula.Uthola ukuthi ungubani, kungani ukhona, nokuthi kungani umcabango kufanele abe nesithakazelo kulokho ozokusho.Ziningi izindlela zokuvula ucingo, kodwa inhloso evamile yokuvuleka okuhle ukuthi ziholela ithemba lokuvuma ukuthi kufanele ubuze imibuzo.
  2. Ukuphenya noma ukudalula izidingo zamakhasimende.Ekuqaleni kocingo ufuna ukusungula indima yakho njengomfuni wolwazi kanye nendima yomuntu olindelekile njengomnikezeli.Lesi yisigaba esibucayi kakhulu.Awukwazi ukuwina ibhizinisi ngaphandle kokuqonda izindaba ze-prospection.
  3. Uyakhombisa.Abathengisi abaphumelelayo benza kube lula ngamathemba ukubamba imibono ngaphandle kokusebenza kanzima.Banikeza amathemba ithuba lokugxila kulokho okukhona kubo.
  4. Iyavala.Abanye abathengisi bacabanga ukuthi ukuvala yingxenye ebaluleke kakhulu yocingo - indlela abavala ngayo iyona ezocacisa ukuthi bazophumelela kangakanani.Ucwaningo lukhombisa ukuthi ukuvala kubaluleke kakhulu kunalokho okwenzeka ngaphambili ocingweni.Izethulo eziphumelele kakhulu ziyazivala.

Izikhiye zokuvala

Banguizinyathelo ezintathu zokuletha isethulo esiphethweni esiyimpumelelo:

  1. Hlola okunye okukukhathazayo okungake kuxoxwe ngakho.Umthengi angase abe nezinye izinkinga ezingakaphawulwa.
  2. Fingqa noma uphinde ugcizelele amaphuzu abalulekile.Nikeza amathemba ithuba lokubuza imibuzo eyengeziwe.
  3. Phakamisa isenzo esithuthukisa ukuthengisa.Ekuthengisweni okuncane, okuwukuphela kwesenzo okungenzeka kube i-oda.Ekuthengisweni okukhulu, kunezinyathelo ezimbalwa ezimaphakathi ezingakusondeza ku-oda.Kwesinye isikhathi kulula njengokumisa omunye umhlangano.

Izono ezi-5 zezethulo

Nazi izono ezi-5 ezingabukela phansi noma iyiphi isethulo:

  1. Alikho iphuzu elicacile.Ithemba lishiya isethulo sizibuza ukuthi bekumayelana nani.
  2. Azikho izinzuzo zekhasimende.Isethulo siyehluleka ukubonisa ukuthi lowo muntu angase azuze ekwazisweni okunikezwayo.
  3. Akukho ukugeleza okucacile.Ukulandelana kwemibono kuyadida kangangokuthi kushiya ithemba ngemuva, lingakwazi ukulandela.
  4. Kunemininingwane eminingi.Uma kuvezwa amaqiniso amaningi kakhulu, iphuzu eliyinhloko lingase lingabonakali.
  5. Kude kakhulu.I-prospect ilahlekelwa ukugxila futhi iba nesithukuthezi ngaphambi kokuba isethulo siphele.

 Insiza: Ithathwe ku-inthanethi


Isikhathi sokuthumela: May-19-2022

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