Robo-marketing?Kungase kungabi kude kakhulu!

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Ezweni lokuzizwisa amakhasimende, amarobhothi nobuhlakani bokwenziwa (AI) bane-rap embi, ikakhulukazi ngenxa yezinto ezifana nezinsizakalo zokuphendula ezizenzakalelayo ezidumile.Kepha ngokuthuthuka okuqhubekayo kwezobuchwepheshe, amarobhothi kanye ne-AI sebeqalile ukwenza igxathu elihle emhlabeni wokumaketha.

Yize siklwebhekile kuphela amandla awo angempela, nazi izindawo ezine amarobhothi futhi i-AI isiqalile ukubumba kabusha izindlela esicabanga ngazo ngokwenza ibhizinisi - ngaphandle kokubangela ikhanda elibuhlungu noma ukuthatha imisebenzi yabantu:

  1. Imicimbi yokuphromotha.Iminyaka eminingi, izinkampani ezifana no-Heinz kanye ne-Colgate zisebenzisa amarobhothi asebenzisanayo ukusiza ukuthengisa imikhiqizo yazo.Ngobuchwepheshe banamuhla obuphambili, izimbangi zamehlo ezifana nalezi sezithengeka kakhulu - futhi zikwazi ukuqashwa - ezintweni ezifana nemibukiso yezohwebo nemicimbi yezinkampani.Nakuba eziningi zisalawulwa i-opharetha ekude, umlingani ongumuntu uyakwazi ukuxhumana ngomshini, okwenza izibukeli zibe nenkohliso yokuthi zisebenzisana nerobhothi elizimele ngokugcwele.
  2. Isizukulwane sokuhola.Uhlelo olubizwa ngeSolariat lusiza amabhizinisi ukuthi akhiqize umkhondo.Isebenza ngokuhlanganisa okuthunyelwe kwe-Twitter ngenkomba ethile yokufuna noma isidingo elinye lamakhasimende ayo elingasifeza.Uma iyithola, iphendula ngesixhumanisi egameni leklayenti.Isibonelo: Uma i-Solariat iqashwe inkampani enkulu yezimoto futhi othile abhale ku-tweets okuthi “Imoto iphelele, idinga ukugibela okusha,” i-Solariat ingase iphendule ngohlu lwezibuyekezo zakamuva zemoto zaleyo nkampani.Okuhlaba umxhwele nakakhulu, izixhumanisi zeSolariat ziziqhayisa ngezinga elihloniphekile lokuchofoza lika-20% kuya ku-30%.
  3. Ukuphequlula kwekhasimende.I-iPhone's Siri uhlelo olunamazwi wesifazane olusiza abasebenzisi ukuthi bathole imikhiqizo namasevisi abawafunayo.Ukwazi ukuqonda inkulumo yomuntu yokukhuluma, uphendula imibuzo ngokwenza ukusesha okusheshayo.Isibonelo: Uma ubuza ukuthi ungayi-oda kuphi i-pizza, uzophendula ngohlu lwezindawo zokudlela ze-pizza endaweni yangakini.
  4. Ikhiqiza izinzuzo ezintsha.U-Hointer, umthengisi omusha wezingubo, wenze lula ukusethwa kwesitolo ngokuphindaphinda ukuthenga ku-inthanethi - kodwa ngenzuzo esobala yokukwazi ukuzama izinto.Ukuze unciphise imfuhlumfuhlu, i-athikili eyodwa kuphela yezitayela ezitholakalayo zesitolo ngasinye eboniswa ngesikhathi.Isistimu yerobhothi ibe isikhetha futhi igcine uhlu lwamagama esitolo, futhi isize ngisho nekhasimende.Ngokusebenzisa uhlelo lokusebenza leselula lesitolo, amakhasimende angakhetha usayizi nesitayela sezinto ezithile abazithandayo, bese isistimu yerobhothi izoletha lezo zinto endaweni engenalutho phakathi kwendaba yamasekhondi.Lokhu kusetha kwenoveli kuye kwagqugquzela ngisho nokucindezela kwamahhala ku-inthanethi yonkana.

 

Insiza: Ithathwe ku-inthanethi


Isikhathi sokuthumela: Nov-03-2022

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