Lapho wazi futhi uqonda okwengeziwe ngamabhizinisi okulindelwe kanye nekhanda elibuhlungu, yilapho uthembeka nakakhulu phakathi nezingcingo ezifudumele nezibandayo zazo zonke izinhlobo - kungakhathaliseki ukuthi indlela yakho yokwenza izinto isemcimbini wemboni, ocingweni, nge-imeyili noma inkundla yezokuxhumana.

Ngakho-ke, yenza ucwaningo lwakho bese ulandela lezi zihluthulelo zokushaya izingcingo ezisebenzayo:

Izingcingo Ezifudumele

Ukushaya okufudumele kunenzuzo yokunethezeka.Ucingo lwakho, inhloso, nokusebenzisana okungenani kulindelekile futhi kuyafunwa.

• Khulisa ucingo olufudumele.Thumela okuthile okubalulekile ngaphambi kokwenza ucingo olufudumele.Iphepha elimhlophe, umbiko wokuthambekela komkhakha noma isixhumanisi sendaba efanele izokunikeza iphuzu lokuxhuma.
• Shayela noma i-imeyili,ukuzethula futhi ubuze ukuthi bakutholile yini okuthumele.Buza: “Kube usizo kanjani?”“Ngithole u-X unentshisekelo.Uthatheni?"noma “Yini enye obungathanda ukuyibona?”Noma yimuphi wale mibuzo uzosiza ukuvula inkhulumomphendvulwano mayelana nokuthi yini ebalulekile kubo - nokuthi ungakwazi kanjani ukusiza.
• Xhuma.Buza imibuzo evumela amathemba ukuthi avuleke mayelana nesidingo esingagcwaliswanga: “Ngiyazi abantu abaningi embonini yakho bahlushwa u-X. Kuhamba kanjani lokho kuwe?”“Ngikubonile u-retweet indaba ku-X. Sikuthinte kanjani leso simo?”
• Zigcine upholile.Hlala uzolile futhi uhlanganyele.Awufuni ukunikeza izixazululo manje - noma ucingo olufudumele lungase luzwakale lufana kakhulu nokuthengisa kanzima, futhi amathemba azokwenyanya futhi ahlehle.
• Kuphele.Zama ukunciphisa izingcingo ezifudumele zibe imizuzu emihlanu.Ithi, “Uma uneminye imizuzu embalwa, ngingabelana ngolwazi olungaba usizo.Uma kungenjalo, singaphinde sikhulume nini ngokwenzekayo?”

Izingcingo Ezibandayo

Ukushaya ucingo okubandayo kuwukudutshulwa ebumnyameni - okwenza kucace ukuthi abanye abathengisi bayakwesaba noma bayakwesaba.Ngokwesilinganiso esisodwa ocwaningweni lwase-Baylor University, u-2% kuphela wezingcingo ezibandayo eziholela emhlanganweni.Kodwa-ke, olunye ucwaningo oluvela ku-The Rain Group lubonisa ukuthi amakhasimende angu-70% afuna ukuzwa kubathengisi kusenesikhathi ngenqubo yabo yokuthenga.Lokho kusho ukuthi kukhona iphesenti lamathemba azimisele ukulalela othile ongathembisa isixazululo esingcono.

Ukushaya ucingo olubandayo kungakhokha (thola I-Cold Calling Cheat Sheet) – kungenye yezindlela kuphela zokuthi abathengisi bavundulule amathemba amasha, abengalindelekile ngaphambilini, abantu abangajabule ngesimo abakuso, noma okungenani abazimisele ukulalela ukunikezwa okungcono kakhulu.Awukwazi ukuyeka kalula: Ngokuvamile kuthatha imizamo eyisishiyagalombili yokushaya ucingo ukuze ufinyelele kulokho okulindele, ngokocwaningo oluvela ku-Telenet kanye ne-Ovations Sales Group.

Ngakho-ke, thintana nocingo noma vakashela kanje:

• Zithembe.Udinga ukuzwakala uqiniseka lapho uzikhomba wena nenkampani yakho.Bese ume kancane.Ungase ulingeke ukuba ugxumele ku-pitch, kodwa ufuna ukunikeza amathemba isikhashana ukwenza uxhumano kuwo ngandlela thize.
• Xhuma.Manje njengoba amathemba azama ukuthola ukuthi akwazi kanjani, yenza uxhumano lwangempela.Yisho umklomelo umuntu noma inhlangano ewutholile: “Siyakuhalalisela ngokukhushulwa.Kuhamba kanjani kuze kube manje?"Letha i-alma mater.“Ngiyabona wafunda eNyuvesi yakwa-X.Uthande kanjani?"Qaphela isikhathi sokuhlala: “Usuneminyaka engaphezu kweshumi usenkampanini engu-X.Uqale kanjani lapho?"
• Phendula.Amathemba cishe azophendula umbuzo wakho onobuntu ngaphambi kokubuza, "Pho kungani ufona?"Gcina isimo sikhanya ngokuthile, "Ngiyajabula ukuthi ubuze."Noma, “Ngicishe ngakhohlwa.”
• Thembeka.Manje yisikhathi sokuyibeka lapho.Chaza ngemisho emithathu noma embalwa ukuthi wenzani nokuthi usiza bani.Isibonelo, "Ngisebenza nabaphathi embonini ye-X abenza u-X. Ngokuvamile bafuna ukuthuthukisa u-X."Bese ubuza, “Ingabe lokho kuzwakala njengawe?”
• Ivule.Amathemba cishe azovuma kulowo mbuzo.Futhi njengoba ukwazile ukubenza bavule ngokukukhathazayo, ungathi, “Ngitshele okwengeziwe ngalokho.”

Insiza: Ithathwe ku-inthanethi