Amakhasimende agcwele izipesheli ezikhangayo ngaso sonke isikhathi.Babona amadili angcono asekelwe enanini, ikhwalithi noma isevisi.Nokho lezo akuzona izinto ezidala ukuthi basuke - noma babakhuthaze ukuthi bahlale nenkampani, ngokocwaningo olusha.

Amakhasimende athembele kokuhlangenwe nakho kwawo okungokomzwelo nabathengisi ngaphezu kwanoma yiziphi izici zendabuko, ngokusho kocwaningo lwe-Peppers & Rogers Group, olubonise ukuthi:

• U-60% wawo wonke amakhasimende ayayeka ukusebenzisana nenkampani ngenxa yalokho akubona njengokunganaki kwabathengisi.
• Amakhasimende angu-70% ashiya inkampani ngenxa yenkonzo engeyinhle, okuvame ukubizwa ngokuthi umthengisi
• Amaphesenti angu-80 amakhasimende angasebenzi azichaza ngokuthi “anelisekile” noma “aneliseke kakhulu” ngaphambi nje kokuba ahambe, futhi
• Amakhasimende anomuzwa wokuthi abathengisi bawo bakhethekile anamathuba aphindwe ka-10 kuye kwayi-15 okuhlala ethembekile.

Isimo sengqondo kanye nemizwelo

Lezi zibalo zibonisa indima ebalulekile edlalwa yisimo sengqondo nomzwelo ekunqumeni ukuthi amakhasimende ayahamba noma ayahlala yini.Kubalulekile ukuthi abathengisi baqonde izimo zengqondo zamakhasimende futhi baqoqe njalo impendulo.

Abathengisi abaningi bangaphendula ukuthi “ngubani, ini, nini, kuphi futhi kanjani” yobudlelwano bebhizinisi.Isici esilahlekile sithi "kungani."Kungani amakhasimende akho enza ibhizinisi nawe?Ingabe kungenxa yokuthi bazizwa bebalulekile, bevikelekile noma benolwazi?Lezi zici zokuthi "kungani" zinomthelela oqinisekile ekuthembekeni kwamakhasimende.

Ukuyekethisa kuthunaza ukwethembeka

Akuwona umqondo omuhle ukuthatha ukwethembeka kwekhasimende njengento elula.Akwanele ukuhlangabezana nalokho abakulindele.Amakhasimende afuna ukwazi ukuthi uyawakhathalela.Bafuna impendulo eyakhayo lapho behlangabezana nezinkinga noma benemibuzo engathi sína.

Unolwazi nolwazi.Uyazi ukuthi kwenzekani embonini yakho futhi uyazazi izidingo zamakhasimende akho.Yenza umzamo oqotho wokuxoxa ngemicabango yakho.Zama ukusiza ikhasimende ukuthi lithole okudingekayo.Kuzokwakha ukuzethemba nokwethemba wena nenkampani yakho.

Abanye abathengisi bacabanga ukuthi ngenxa yokuthi kade baba khona, bazohlala benikezwa okubaluleke kakhulu ngamathemba namakhasimende.

Kodwa kuphumelela kakhulu ukwenza sengathi akekho okwaziyo noma oqaphela inani eliza nalo.Lokho kukwenza ufakazele nsuku zonke.

Hlala emicabangweni yamakhasimende akho

Ukugcina ukubaluleka kwakho ezingqondweni zamakhasimende akho kudinga ukuphikelela nokugxila.Zama ukugwema ukucabangela ngamakhasimende, ngoba izidingo zabo zishintsha njalo.Zibuze, “Kwenzekani kumakhasimende ami?Yiziphi izinguquko ezenzekayo?Yiziphi izinkinga ababhekene nazo?Yibuphi ubunzima abahlangana labo emakethe?Ayini amathuba abo?

Uma ungenayo izimpendulo zamanje, ezifika kumzuzu zale mibuzo, awukho esimweni sokufeza izidingo zabo.Umthetho wokuqala ukuhlala uxhumene.Shayela njalo ukuze uthole ukuthi amakhasimende anazo yini izinselelo okudingeka zihlangatshezwe nokuthi ungasiza kanjani.

Kungenzeka ukuthi wenza umsebenzi omuhle ngokunakekela izidingo zamakhasimende, kodwa lokho kungase kungenele namuhla.Futhi imibono, ulwazi, usizo, isiqondiso kanye nokuqonda okunikeza amakhasimende azuza ilungelo lokwenza ibhizinisi nawo.Qala izingxoxo ezigxile ezidingweni zabo zesikhathi esizayo, amaphrojekthi azayo noma izindawo ezingase zikhule.

Umthombo: Ithathwe ku-inthanethi