Ukuqonda lawa maqiniso ayisisekelo okuthengisa kuzokusiza ukuthi uqonde ukubaluleka kokumaketha kangcono.

Ngale ndlela, ungaqiniseka ukuthi ukumaketha okusebenzisayo kufeza izinhloso zakho futhi kwanelisa izethameli zakho ozihlosile.

1. Ukuthengisa Kungukhiye Wempumelelo Yanoma Iliphi Ibhizinisi

Ukumaketha kuyisihluthulelo sempumelelo yanoma yiliphi ibhizinisi.Kuyingxenye edingekayo yebhizinisi, futhi ngaphandle kwayo, ibhizinisi cishe lizohluleka.Ukumaketha kumayelana nokubeka umkhiqizo wakho emakethe ukuze amakhasimende akho akwazi ukuwuqaphela.Ukuthengisa kungase kuthathe izindlela eziningi, njengokukhangisa okukhokhelwayo, amavidiyo, okuthunyelwe kwebhulogi, noma i-infographics.Cishe u-82% wabakhangisi abaku-inthanethi bathi basebenzisa ukukhangisa kokuqukethwe ukuze bathole izethameli zabo.

2. Ukuthengisa Konke Mayelana Nendlela Othengisa Ngayo, Hhayi Lokho Okuthengisayo

Ukuthengisa akukhona lokho okuthengisayo kodwa ukuthi ukudayisa kanjani.Abathengi bahlaselwa nsuku zonke ngemiyalezo yomkhiqizo, ngakho-ke abakhangisi kufanele basungule ngamasu abo okuthengisa ukuze bahlale behambisana futhi behlukile.Imikhankaso yokumaketha kufanele yakhelwe ngezidingo zomthengi futhi ibhekane nezinkinga zabo ngemikhiqizo noma amasevisi akho.

3. Ukuthengisa Kuqala NgeKhasimende Lakho, Hhayi Wena noma Umkhiqizo Wakho noma Isevisi

Ukuthengisa kuqala ngekhasimende.Ukudala umkhiqizo noma isevisi yekhasimende lakho kubalulekile ukuze ibhizinisi liphumelele.Isihluthulelo sohlelo lokumaketha oluyimpumelelo ukuqonda ukuthi amakhasimende afunani kanye nokuletha lokho.Uma uthengisa noma yimuphi umkhiqizo noma isevisi, kufanele wazi ukuthi amakhasimende akho angobani, afunani, nokuthi acabanga kanjani.

Ubani ikhasimende lakho?Lifunani ikhasimende lakho?Lokhu kungaphendulwa ngokubuza imibuzo elandelayo:

• Ziyini izibalo zabo?
• Bathengani futhi ngani?
• Iluphi uhlobo lomkhiqizo/isevisi abaluthandayo?
• Basichitha kuphi isikhathi sabo ku-inthanethi, ezinkundleni zokuxhumana, futhi ngokuvamile?

4. Indlela Engcono Kakhulu Yokuthengisa Ibhizinisi Lakho Iwukusebenzisa Izwi Lomlomo kanye Namakhasimende Anelisekile

I-Word-of-mouth marketing iyindlela yokuthengisa enamandla kakhulu futhi ingesinye sezizathu ezenza ukuthi ukumaketha kwedijithali nokumaketha kwezokuxhumana kuphumelele kangaka.Amakhasimende anelisekile azotshela abanye abantu ngolwazi lwawo futhi abelane ngolwazi mayelana nebhizinisi lakho.Kodwa-ke, uma ungakwazi ukuthola noma ukugcina amakhasimende anelisekile ngokwanele, ungase usebenzise ezinye izindlela zokumaketha.Ukwenza okuqukethwe okwabiwe kakhulu okufana namavidiyo, i-infographics ejabulisayo, imihlahlandlela yokwenza, nama-eBooks kuyindlela enhle yokwandisa ukumaketha kwamagama.

Insiza: Ithathwe ku-inthanethi