AbakwaNaysayers bebebikezela ngokufa kwe-imeyili iminyaka manje.Kodwa iqiniso lendaba liwukuthi (sibonga ukwanda kwamadivayisi eselula), i-imeyili ibona ukuvela kabusha ekusebenzeni.Futhi ucwaningo lwakamuva lufakazele ukuthi abathengi basazimisele ukuthenga imikhiqizo ngobuningi nge-imeyili.Kukhona okubanjwayo okukodwa nje.

Kwenzenjani?Ama-imeyili akho okuthengisa kufanele alungiselelwe amadivayisi eselula ukuze angalahlwa.

Umhlinzeki wesevisi yokumaketha nge-imeyili ukhiphe umbiko wakhe, futhi uveza imiphumela yocwaningo lukazwelonke lwabathengi base-US abayi-1,000 abaphakathi kweminyaka yobudala engama-25 nengama-40, kanye nemikhuba yabo ye-imeyili.

Okutholiwe kusiza ukudweba isithombe salokho okulindelwe abamukeli ku-imeyili yakho:

• U-70% uthe bazovula ama-imeyili avela ezinkampanini asebevele benza nazo ibhizinisi
• U-30% uthe bazozikhipha ohlwini lwe-imeyili uma ingabonakali kahle kudivayisi yeselula futhi u-80% uzosusa ama-imeyili angabonakali emuhle kumadivayisi abo eselula.
• U-84% uthe ithuba lokuthola izaphulelo yisona sizathu esibaluleke kakhulu sokubhalisa ukuze uthole ama-imeyili enkampani, futhi
• Abangu-41% bangacabangela ukukhetha phansi ukuze bathole ama-imeyili ambalwa - esikhundleni sokuzikhipha ohlwini - uma bethulwe ngenketho lapho bezikhipha ohlwini.

Inganekwane yokuphuma ngokuchofoza okukodwa kanye nokuthobelana ne-CAN-SPAM

Ake sibheke lelo phuzu lokugcina ngokuningiliziwe okwengeziwe.Izinkampani eziningi ziyakuxwaya ukuqondisa kabusha abamukeli be-imeyili ekhasini lokubikezela/isikhungo sezintandokazi ezethula izinketho ukuze zinciphise inani lama-imeyili eziwatholayo ngemva kokuchofoza "ukuzikhipha ohlwini."

Isizathu singenxa yombono oyiphutha ovamile: ukuthi i-CAN-SPAM idinga izinkampani ukuthi zinikeze ngokuchofoza okukodwa inqubo yokuzikhipha ohlwini noma yokuphuma.

Izinkampani eziningi ziyakuzwa lokho bese zithi: “Asikwazi ukuzicela ukuthi zichofoze u-'zikhiphe ohlwini' bese sizicela ukuthi zikhethe izinketho ekhasini lesikhungo esithandwayo.Lokho kungadinga ukuchofoza okungaphezu kokukodwa.”

Inkinga ngalokho kucabanga ukuthi i-CAN-SPAM ayibali ukuchofoza inkinobho yokuphuma ku-imeyili njengengxenye yegunya lokuzikhipha ngokuchofoza okukodwa.

Eqinisweni, igunya lokuzikhipha ngokuchofoza okukodwa kuyinganekwane ngokwayo.

Nakhu okushiwo umthetho: “umamukeli we-imeyili akanakudingeka ukuthi akhokhe imali, anikeze ulwazi ngaphandle kwekheli lakhe le-imeyili kanye nezinto azithandayo zokuphuma, noma athathe noma yiziphi izinyathelo ngaphandle kokuthumela umlayezo we-imeyili noma ngokuvakashela ikhasi le-inthanethi elilodwa ukuze uphume ekutholeni i-imeyili evela kumthumeli…”

Ngakho-ke ukuxhumanisa umuntu ekhasini lewebhu ukuze uchofoze isiqinisekiso sokuzikhipha ohlwini, kuyilapho wethula izinketho zokubhanqa, kusemthethweni - futhi kuwumkhuba ongcono kakhulu.Ngoba, njengoba ucwaningo lubonisa, lunganciphisa ukufakwa ohlwini lwama-imeyili kuze kufike ku-41%.

Insiza: Ithathwe ku-inthanethi