Ukuzihlukanisa okubangelwa ubhubhane kwaphoqa imikhuba emisha yokuthenga.Nazi izinhlobo ezinhlanu zamakhasimende ezintsha ezivelile - nokuthi ufuna ukuwanika kanjani manje.

Abacwaningi bakwa-HUGE bathole ukuthi isimo sokuthenga sishintshe kanjani ngonyaka odlule.Babheka lokho amakhasimende ahlangabezane nakho, akuzwayo nakufunayo.

Lokho kusize abacwaningi ukuthi baqhamuke nezinhlobo ezinhlanu zamakhasimende amasha - i-ake buyer personas noma amaphrofayela ekhasimende.

Iphuzu elibalulekile: Amakhasimende ahluke kancane avela ekukhiyweni, imikhawulo, ingcindezi kanye nokuhlukaniswa.Futhi cishe uzofuna ukubasebenzela ngokuhlukile kancane.

Izinto ezi-3 ezithinte izinguquko

Izinto ezintathu zibe nomthelela ekushintsheni kumakhasimende: ukusetshenziswa kwemidiya, ukungavikeleki kwezezimali nokwethenjwa.

Imidiya:Izimo zengqondo zamakhasimende mayelana nemiphumela ye-coronavirus zathonywa ukuthi zingakanani nokuthi zidla luphi uhlobo lwemidiya.

Ezezimali:Izinga lamakhasimende lokuvikeleka ngokwezimali lithinte ikhono kanye nesifiso sabo sokuthenga.

Themba:Izinga lokwethembana lamakhasimende liye lashintsha endleleni amabhizinisi asebenzisana nawo azoqhubeka ngayo nokugcina abasebenzi namakhasimende bephephile.

Unalokho engqondweni, nazi izinhlobo ezinhlanu ezivamile zamakhasimende.

Kugcwaliseke Imizimba Yasekhaya

I-COVID-19 isize lawa makhasimende ukuthi athole indawo entsha yokunethezeka.Ababona abantu abangenalwazi ngempela, kodwa bayakujabulela ukuhlala ekhaya, bagxile emindenini yabo nakubo ngokwabo, izidingo zawo wonke umuntu kanye nezinto abazithandayo.

Eqinisweni, cishe izingxenye ezimbili kwezintathu ze-Fulfilled Homebodies zithi ngeke ziye ezindaweni ezinkulu zasendlini noma zangaphandle.

Abakudingayo:

Okuhlangenwe nakho kwedijithali kwekhwalithi ephezulu

Izindlela zasekhaya zokuzizwelaimikhiqizo namasevisi akho, kanye

Ukufinyelela kalulaukuze uthole usizo lwe-inthanethi.

Amagobolondo Amaqanda

Bakhathazekile.Abazimisele ngokubuyela emsebenzini kodwa bazokwenza uma kunesidingo.Nokho, cishe ngeke babuyele empilweni yomphakathi noma nini maduze.

Bangase bavele, bathenge futhi bathole okwengeziwe lapho isayensi, idatha nemithi yokugoma kubenza bazizwe bephephile.

Abakudingayo:

Isiqinisekisoukuthi izinkampani abenza nazo ibhizinisi zigcina abasebenzi namakhasimende abo bephephile.

Ibhuloho lohlobo- izindlela abangathola ngazo imikhiqizo yakho kanye/noma amasevisi ngaphandle kokuhamba esizeni noma ukuxhumana nabanye.

I-Polite Optimists

Balenga kancane, becabanga, “Qhubeka.Ngizovumela wonke umuntu ahlole amanzi kuqala.Bazocabangela abakwenzayo nendlela abasebenzisa ngayo icala ngalinye, bezama izinto njengoba bevula futhi bebambelele emikhubeni yedijithali uma bengazizwa bephephile.

Eqinisweni, cishe u-40% uhlose ukugcina ubulungu bezinhlangano zendawo, ukudla ezindaweni zokudlela, ukuvakashela izindawo zokucima ukoma nokuya kumamuvi lapho ukuqubuka sekuqalile.

Abakudingayo:

  Izinketho.Bafuna ukwazi ukuthenga nokuba nolwazi mathupha, kodwa uma bengazizwa bephephile okwamanje, bafuna ukukwazi ukwenza yonke into ku-inthanethi, futhi

  Baby izinyathelo.Bazozimisela ukwenza okwengeziwe ngaphandle kwekhaya labo, kodwa ngeke bangene bangene ngaphakathi. Ukwazi ukucosha imikhiqizo noma amasevisi okuhlangenwe nakho ezindaweni eziphephile kuzobuyisela ibhizinisi labo.

Izimvemvane Ezivalelwe

Lawa makhasimende ayejwayele - futhi ejabulela kakhulu - ukubamba iqhaza emisebenzini, emphakathini kanye nomndeni.Bayakugeja futhi bafuna ukubuyela ekuthengeni okuvamile nokuxhumana nabantu ngokushesha.

Bazothobela imikhawulo futhi bathathe zonke izinyathelo zokuphepha uma kusho ukukwazi ukwenza lokho abathanda ukukwenza ngokushesha.

Abakudingayo:

  Isiqinisekisoukuthi imikhiqizo namasevisi akho ajwayelekile abawakhumbulayo

  Ulwazimayelana nokuthi wenzani ukugcina wonke umuntu ephephile nokuthi ulenza kanjani ibhizinisi ukuze balidlulisele emndenini nakubangane babo abangaphumi, futhi

  Umshadoukukhuluma nokuxhumana namabhizinisi futhi.

Ama-Band-Aid Rippers

Bayidlanzana lamazwi, futhi bafuna konke kube njengoba kwakunjalo ngaphambi kwalolu bhubhane manje.

Yebo, bakhathazekile ngezingozi zezempilo ze-COVID-19.Kodwa bakhathazekile ngokulinganayo, noma ngaphezulu, ngokuwohloka komnotho ngenxa yokusabela kukho.

Abakudingayo:

  Isethembiso sakhoukubuyela ebhizinisini njengenjwayelo uma kuphephile.

  Izinketho.Bameme ukuthi bahlanganyele, baxazulule inkinga futhi bathenge ngezindlela ezahlukahlukene ezigcina abasebenzi bakho bephephile - futhi banelisekile.

Kopisha kokuthi Izinsiza Ze-inthanethi