Ingxoxo yayijwayele ukuba yezinkampani ezinkulu ezinezabelomali ezinkulu nabasebenzi.Akusenjalo.Cishe lonke ithimba lesevisi yamakhasimende lingakwazi - futhi kufanele - linikeze ingxoxo.Phela, yilokho amakhasimende akufunayo.

Cishe amakhasimende angu-60% asebenzise ingxoxo ye-inthanethi njengendlela yokuthola usizo, ngokocwaningo lwe-Forrester.

Uma ungowokusebenza kwamakhasimende aphakathi nendawo kuya kwamancane, manje isikhathi esihle sokunyusa ingxoxo.Futhi uma usunikela ngakho, ungase ufune ukushuna kahle.

“Ukunikeza isevisi eyingqayizivele ngengxoxo kuhilela okungaphezu nje kokukhetha inkundla yobuchwepheshe,” kusho uKate Zabriskie."I-Chat iyindlela yokuxhumana ehlukile enesethi yayo yemithetho, futhi izinhlangano ezikhetha ukusebenzisa ingxoxo kudingeka zilungiselele abamele isevisi bazo ukuze bayisebenzise ngempumelelo."

UZabriskie uphakamisa ukuthatha lezi zinyathelo:

1. Khetha abantu abalungile

Ngokusebenzisa inkundla, khetha ochwepheshe besevisi asebevele basebenzelana kahle namakhasimende.

Okubaluleke nakakhulu, buza labo abakwazi ukuthayipha ngokushesha futhi abangababhali abanekhono.Ingxoxo ingase ingahlelekile kangako, kodwa isipelingi nohlelo lolimi kusabalulekile.

2. Beka izindinganiso

Ngethimba elikhona, setha izindinganiso ezifanele ekusebenzeni kwakho kwezinto ezifana nalezi:

• Ubuningi.Zingaki izingxoxo ummeli okufanele azibambe ngesikhathi esisodwa?Ekuqaleni, kufanele banamathele kweyodwa, futhi nabameleli abanolwazi kufanele bayigcine ingaphansi kokuthathu, kusho uZabriskie.
• Izihloko.Akuzona zonke izihloko ezifanele ingxoxo.Nquma ukuthi yini ongayenza engxoxweni - nokuthi yini okufanele isuswe ungaxhunyiwe ku-inthanethi - kuye ngemboni yakho, imithethonqubo, ukujula kolwazi nezisetshenziswa.
• Imikhawulo.Khomba izihloko, ubude bengxoxo yengxoxo nezinye izimfanelo zokusuka engxoxweni uye ezindleleni ezihlukene.

3. Hlala uthembekile kumkhiqizo wakho

Qeqesha abameleli ukuze basebenzise ulimi oluyiqiniso kumkhiqizo wakho okhona kanye nesitayela sesevisi.Awudingi ukuthola okunye okusemthethweni noma okungakahleleki kunalokho osuvele ukungxoxo.

Zibuze:

• Kufanele iqale kanjani ingxoxo uma ikhasimende selivele labelane ngolwazi?
• Yimaphi amagama nemishwana ehambisana nomkhiqizo wakho?
• Yimaphi amagama nemishwana okufanele siyigweme?
• Abameleli kufanele bakhulume kanjani namakhasimende athukuthele noma akhungathekile?
• Ukubingelelana kufanele kuhluke ngayiphi indlela?

4. Lungiselela okusobala

Lindela ukuthi uzothola iziqongo nezigodi ezifanayo zesevisi yengxoxo njengoba uhlangabezana neziteshi zakho ezikhona.Amakhasimende azolindela ukuvumelana okufanayo kwesevisi engxoxweni njengoba ethola ngenye indlela.

Lungiselela ama-reps ngolwazi olwanele - okufaka phakathi izimpendulo ezibhalwe phansi zemibuzo evame kakhulu - ngezikhathi nezimo lapho isidingo sishintsha.

5. Lungiselela ikhophi

Umbhalo obhalwe kusengaphambili uwusizo ezimpendulweni ezisheshayo, ezinembile, ezingaguquguquki emibuzweni evamile.Kodwa kunengozi yokuzwakala kusemathinini.

Ngakho-ke bhala umbhalo olungiselelwe ngendlela yengxoxo (mhlawumbe thola umbhali wakho ongcono kakhulu ukuba asingathe lokho).Okhiye: Kugcine kufushane.Bhala imisho ngendlela ezokhulunywa ngayo.

6. Buyekeza futhi ulungise

Buyekeza njalo izingxoxo ezihambe kahle kakhulu futhi ezimbi kakhulu.Lungisa okubi ngokulinganisa okuningi kwalezo zimo ngangokunokwenzeka.Sebenzisa izingxoxo ezenziwe kahle njengezibonelo zezindlela zokusingatha izimo.

7. Qeqesha futhi (futhi futhi ...)

Sebenzisa ukubuyekezwa kwengxoxo njengendlela evamile yokuqeqeshwa.U-Zabriskie uphakamisa ukuqeqeshwa kwamasonto onke okusheshayo okugxile ekwenzeni okukodwa noma okubili okuhle kakhulu.Cela abameleli ukuthi babelane ngemibono yabo engcono kakhulu.Okulotshiweyo kwengxoxo ye-Spot check nsuku zonke.Linganisa umbhalo obhalwe ngaphambilini nyanga zonke futhi ubuyekeze ngokusekelwe esidingweni nezinguquko kubuchwepheshe, imikhiqizo namasevisi.

Insiza: Ithathwe ku-inthanethi