Ukumaketha kanye Nesevisi kusebenza ezindaweni eziphambene zengxenye esebenza ngezandla yekhasimende: ukuthengisa.Uma bobabili besebenza ndawonye ngokungaguquki, bebengathatha ukwaneliseka kwamakhasimende bakubeke ezingeni eliphezulu.

Izinkampani eziningi zivumela iMarketing yenze into yayo ukuze ilethe imikhondo.Bese Isevisi yenza ingxenye yayo ukugcina amakhasimende ejabule futhi ethembekile.

“Uma isibhekwa njengeminyango engahlobene emaphethelweni ahlukene omjikelezo wokuthengisa, abukho ubufakazi bokuthi amaqembu ezentengiso namakhasimende asebenza njengezandiso zomunye nomunye,” kusho abacwaningi bakwa-Salesforce, esanda kukhipha uhlelo lwayo lwesihlanu lwe-State of Marketing."Kodwa-ke, ukumaketha nokuqondanisa kwezinsizakalo akukafinyeleli eqophelweni eliphezulu."

Lokho kungenxa yokuthi izinkampani eziningi zibophela i-Marketing to Sales, kanye ne-Sales to Service.Ukuzihlanganisa ndawonye ngokuqondile kungakhokha.

Nazi izindawo ezine lapho Ukumaketha Nesevisi kungasebenza ndawonye ukuze kuthuthukiswe umuzwa wamakhasimende:

1.Hlanganyela ezinkundleni zokuxhumana

Cishe izingxenye ezimbili kwezintathu zamaqembu okuthengisa asebenza kahle kakhulu asebenzisana nesevisi yamakhasimende ukuphatha inkundla yezokuxhumana, ucwaningo lwe-Salesforce luthole.Lokho kusho ukuthi babelana ngemisebenzi yokudala okuqukethwe nokuphendula imibuzo yamakhasimende, ukukhathazeka kanye nokumemeza.

Okwenzele wena: Dala ithimba labamakethi nochwepheshe besevisi ukuze nisebenze ndawonye ezinkundleni zokuxhumana.Ochwepheshe besevisi, abaphendula amakhasimende usuku lonke, nsuku zonke bazoba nemibono ngalokho okuqukethwe amakhasimende akudingayo ngokusekelwe emibuzweni nezinkinga abazizwayo.Abathengisi bafuna ukwazisa ochwepheshe besevisi ngokuqukethwe abahlela ukukufaka emphakathini, ngakho-ke ama-reps aqeqeshiwe futhi alungele ukuphendula kunoma yimuphi umkhankaso.

2. Nciphisa imiyalezo lapho kuphakama izinkinga

Cishe u-35% wabakhangisi bacindezela imilayezo kumakhasimende anezinkinga ezivulekile, eziqhubekayo futhi asebenza nesevisi.Lawo makhasimende asevele asengozini.Ukuthola imilayezo yokumaketha ngesikhathi bekhungathekile kungabaphatha kabi kakhulu - futhi kubenze bahambe.

Okwakho: Isevisi ifuna ukwabelana ngohlu nsuku zonke - noma izikhathi ezimbalwa ngosuku kuye ngesidingo samakhasimende akho - samakhasimende anezinkinga ezivulekile.I-Marketing ifuna ukukhipha amagama abo kanye nokuxhumana nabo emilayezweni yokumaketha kuzo zonke iziteshi kuze kube yilapho Isevisi iqinisekisa ukuthi izinkinga sezixazululiwe.

3. Vula idatha

Amathimba amaningi okukhangisa nesevisi asebenza kuma-silo, agcina idatha yawo futhi ayisebenzisela amabhentshimakhi angaphakathi nezinhlelo zokuthuthukisa.Cishe u-55% wabamakethi nochwepheshe besevisi babelana ngedatha ngokukhululekile futhi kalula, i-Salesforce itholakele.

Okwakho: Ukumaketha Nesevisi kuzofuna ukuhlala ndawonye kuqala ukuze babelane ngazo zonke izinhlobo zedatha abayiqoqayo nabayisebenzisayo.Khona-ke umnyango ngamunye unganquma ukuthi yini ezoba wusizo kuwo, ugweme ukugcwala kolwazi futhi uqaphela ukuthi ungashayela okwengeziwe kamuva.Futhi, bazofuna ukuthola ukuthi bangathanda ukuthola kanjani idatha nokuthi bahlela ukwenzani ngayo.

4. Zibekele imigomo efanayo

Cishe uhhafu wamathimba okukhangisa nesevisi abelana ngezinhloso ezifanayo namamethrikhi, okubashiya ngokuvamile esebenza ngezindlela ezihlukene futhi adale isikhala sezinkinga kulwazi lwamakhasimende.

Okwakho: Njengoba ukwabelana kwedatha, ukuqondana kwemiyalezo nokuphathwa kwenkundla yezokuxhumana okwabiwe kuyathuthuka, Ukumaketha Nesevisi kuzofuna ukusebenza ndawonye ukuze kumiswe imigomo esekelwe ekwanelisekeni kwekhasimende nokugcinwa.

Kopisha kokuthi Izinsiza Ze-inthanethi