Inkundla yezokuxhumana yenze isevisi yamakhasimende esheshayo yaba lula kunangaphambili.Ingabe usebenzisa leli thuba ukuze uthuthukise ukwethembeka kwamakhasimende?

Imizamo evamile yesevisi yamakhasimende ekhuthele - njenge-FAQs, izisekelo zolwazi, izaziso ezizenzakalelayo namavidiyo aku-inthanethi - ingakhuphula amanani okugcinwa kwamakhasimende aze afike ku-5%.

Inkundla yezokuxhumana inikeza ikhono elibanzi nakakhulu lokuhlala ngaphambi kwezidingo zamakhasimende, imibuzo nezinkathazo.Ivumela izinkampani ukuthi zifinyelele amakhasimende (noma azoba amakhasimende) lapho zisho ngokuqondile noma ngokungaqondile uhlobo lomkhiqizo, umkhiqizo noma igama elingukhiye elihlobene nebhizinisi.

Ngokulalela nokuqapha inkundla yezokuxhumana, ochwepheshe besipiliyoni sekhasimende banamathuba amaningi okuxhumana namakhasimende.Amathuba maningi: Cishe u-40% wama-tweets ahlobene nesevisi yamakhasimende.Ngokuqondile, nakhu ukuhlukaniswa:

• U-15% wenzeka ngenxa yesipiliyoni samakhasimende
• I-13% imayelana nemikhiqizo
• I-6% imayelana nezinsizakalo nezinsiza, kanye
• Ama-3% ahlobene nokunganeliseki.

Nazi izindlela ezinhlanu eziphezulu izinkampani ezingathuthukisa ngazo isevisi ezinkundleni zokuxhumana ukuze ziqinise ukwethembeka futhi zibandakanye amakhasimende amasha:

1. Bona zonke izindaba

Nakuba ama-tweets angu-37% ahlobene nesevisi yamakhasimende, angu-3% kuphela alawo amakwe ngophawu olubalulekile lwe-Twitter @.Izinkinga eziningi azenziwanga ezinkampanini.Amakhasimende athumela ngokungaqondile, futhi kuthatha okungaphezudlwana kokuqapha ukusetshenziswa kwesibambo sakho.

I-Twitter inikeza izixazululo ezingasiza ochwepheshe besipiliyoni samakhasimende ukuthi bafinyelele idatha ehlungiwe kakhulu.Lokho kuzosiza ukushayela izingxoxo zamakhasimende ngokusekelwe kumagama angukhiye, izindawo nolimi oluthile inkampani elukhethayo.

2. Bona inkinga, wabelane ngokuyilungisa

Uyazi ukuthi cishe ngaso sonke isikhathi kungcono ukutshela amakhasimende ngenkinga ngaphambi kokuthi akubikele.Inkundla yezokuxhumana ihlinzeka ngendlela eshesha kakhulu yokwazisa amakhasimende ngenkinga.Okubaluleke nakakhulu, ungabatshela ukuthi uyayilungisa.

Sebenzisa ubukhona bakho bezokuxhumana njengophondo olukhalayo uma kunezinkinga ezithinta inani elikhulu lamakhasimende.Uma usuyichazile inkinga, faka:

• okwenzayo ukukulungisa
• umugqa wesikhathi olinganiselwe wokuyilungisa
• ukuthi bangaxhumana kanjani nomuntu ngokuqondile kakhulu ngemibuzo noma impendulo, futhi
• abangakulindela uma sekuthulekile uthuli.

3. Yabelana ngezinto ezinhle, futhi

Inkundla yezokuxhumana iyinkundla enamandla yokwazisa uquqaba uma kukhona okungalungile.Ungakunaki njengethuluzi elinamandla ngokulinganayo lokudlulisa izindaba ezinhle nolwazi olubalulekile.

Isibonelo, i-PlayStation ihlale ithumela imininingwane ehlukahlukene: izixhumanisi zolwazi olufanele (olungahle lungakhiqizi ngisho nayinkampani), izimemo zokubuka imihlangano yenkampani namavidiyo anolwazi.Futhi, uma isisebenzisana namakhasimende, i-PlayStation kwesinye isikhathi izothumela kabusha lokho amakhasimende azokusho.

4. Vuza ukwethembeka

Khumbula Izipesheli Zokukhanya Okuluhlaza?Ukuthengiswa kwe-flash ye-Kmart ezintweni ezifunwa ngamakhasimende kwakuyimivuzo yamakhasimende athembekile athenga esitolo.Basawasebenzisa ku-inthanethi nanamuhla.

Uhlobo olufanayo lwemivuzo esebenzayo lungenzeka ezinkundleni zokuxhumana.Faka amakhodi esaphulelo noma izipesheli zesikhathi esifushane.Khuthaza amakhasimende ukuthi abelane ngawo namanye amakhasimende azojoyina inkundla yakho yezokuxhumana elandelayo.

5. Fundisa amakhasimende

Bonisa amakhasimende ukuthi ayisebenzisa kanjani imikhiqizo noma amasevisi akho kangcono nakakhulu ngaphambi kokuthi adinwe noma alahlekelwe intshisekelo.

I-Whole Foods yenza lokhu ngokuthumela njalo amathiphu okuthi ungapheka kanjani kangcono.Zihlanganisa izindlela zokupheka ezingadonswa ndawonye nemikhiqizo abayithengisayo.

I-Post Planner, esiza abantu ukuphatha ama-akhawunti abo ezinkundla zokuxhumana, inombhalo wamabhulogi angaphezu kuka-600 onikezelwe ukufundisa amakhasimende nabalandeli ukuthi bangayisebenzisa kanjani inkundla yezokuxhumana ngempumelelo.

Insiza: Ithathwe ku-inthanethi