Thuthukisa i-imeyili ROI: 5 marketing must-haves

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Njengoba izinkampani eziningi zilwela ukunakwa amakhasimende, ukumaketha nge-imeyili kuba uhlobo lobuciko oluthambile.Futhi ngenxa yalokho, ukwenza ngcono ukusebenza kudinga ukugxila okufana ne-laser okungenani endaweni eyodwa kweziyisihlanu:

1. Isikhathi.Nakuba izifundo ishicilele imibono eyahlukene ngesikhathi esingcono kakhulu sokuthumela ama-imeyili, nguwe kuphela onganquma isikhathi esingcono kakhulu sokushaya okuthi "thumela" ukuze ufinyelele ababhalisile bakho.

Okwamanje, nanka amaqhinga amathathu maqondana nesikhathi afakazelwe ukuthi ayasebenza:

  • Ukulandela ngokushesha.Noma nini lapho ikhasimende lithatha isinyathelo, kuhlala kungcono kakhulu ukulandelela leso senzo ngokushesha okukhulu.Uma ikhasimende libhalisela incwadi yakho yezindaba ngoLwesibili, ngeke lifune ukulinda kuze kube uMsombuluko ukuze kukhishwe ukukhishwa okulandelayo.Bathumele udaba lwakho lwakamuva lapho ubhalisa.
  • Ihlola izikhathi zokuvula.Abantu abaningi bahlola ama-imeyili abo ngesikhathi esifanayo nsuku zonke.Ngakho-ke, kungcono kakhulu ukubathumelela i-imeyili ngesikhathi lapho bezobe behlola ibhokisi labo lokungenayo.Isibonelo: Uma ubona ukuthi ikhasimende lihlala livula i-imeyili yakho ngabo-4 ntambama, kuhle ukuthi ulithumele i-imeyili yakho elandelayo ngabo-4 ntambama.
  • Ukugxila "hyperlocally."Lokhu kubandakanya ukugxila okujulile ekudaleni ibhizinisi endaweni encane yendawo.Isibonelo: Ngaphambi nje kwesiphepho seqhwa, isitolo sokukhanda izimoto singase sithumele ama-imeyili okukhangisa akhuthaza wonke amakhasimende awo asendaweni engamakhilomitha angu-20 ukuthi angene ukuze azobheka amathayi awo.Kuyindlela esebenzayo, kodwa izodinga ukuqoqwa kwedatha enemininingwane.

2. Ukudiliva.Uma ikheli lakho le-IP libi “umphumela womthumeli,” uphuthelwa ingxenye enkulu yezithameli zakho ozihlosile, njengoba abahlinzeki abaningi besevisi ye-imeyili bavimba ngokuzenzakalelayo ama-imeyili asuka kumakheli e-IP anegama elibi.

Izinto ezintathu ezivame ukulimaza isithunzi se-IP yilezi:

  • Amabhampa aqinile— iseva inqaba umbiko.Izizathu zifaka phakathi okuthi “I-akhawunti ayikho” kanye nokuthi “Isizinda asikho.”
  • Amabhampa athambile— umlayezo uyacutshungulwa, kodwa ubuyiselwa kumthumeli.Izizathu zihlanganisa “Ibhokisi lokungenayo lomsebenzisi ligcwele” kanye “Neseva ayitholakali okwamanje.”
  • Izikhalazo zogaxekile— uma abemukeli bemaka imiyalezo yakho njengogaxekile.

Ukuze usize ukuvimbela lezi zinkinga, gxila ekudaleni uhlu lwakho lwe-imeyili - hhayi ukuthenga noma ukuqasha olulodwa - nokuhlanza uhlu lwakho njalo.Ukuhlanza kuhilela ukususa amakheli akhiqize ukubhampa okuqinile noma okuthambile, namakheli angasebenzi - lawo angazange avule noma angachofozwanga kwenye yama-imeyili akho ezinyangeni eziyisithupha ezedlule.

Isizathu sokususa okungasebenzi: Ngokusobala abanayo intshisekelo emilayezweni yakho — okubenza babe abantu okungenzeka ukuthi bazokumaka njengogaxekile.

Futhi, uma wabelana ngekheli le-IP nenye inkampani, ubeka ingxenye yesithunzi sakho somthumeli ezandleni zayo.Indlela engcono kakhulu yokugwema le nkinga ukusebenzisa ikheli le-IP elizinikele.Nokho, amakheli e-IP azinikele ngokuvamile anconyelwa kuphela amabhizinisi anababhalisile okungenani abayizinkulungwane ezimbalwa.

3. Amakhadi edatha ohlu lwamakheli.Ngokuvamile asikuvumeli ukusebenzisa uhlu lwama-imeyili ezinkampani zangaphandle emikhankasweni yokumaketha (ngokuvamile kungcono ukuzakhela owakho), kodwa uma unquma ukulisebenzisa, sincoma ukuthi uthole uhlu olunohluikhadi ledathalokho kufanela kangcono izethameli zakho ozihlosile.Uma uhlu lwakho luyamukela imilayezo yakho, mancane amathuba okuthi ulimaze isithunzi sakho sekheli le-IP ekubeni zimakwe njengogaxekile.

4. Ukwenza kahle kwesithombe.Abahlinzeki besevisi ye-imeyili abaningi bazovimba izithombe ngokuzenzakalelayo, ngakho-ke kubalulekile ukufaka umbhalo we-ALT esimweni lapho izithombe zakho zivinjiwe.Umbhalo we-ALT uzotshela abamukeli ukuthi yini okufanele bayibona, futhi ufake noma yiziphi izixhumanisi ebezizoba sezithombeni.

Futhi, khumbula ukuthi uma isilinganiso sesithombe nombhalo siphezulu kakhulu, ezinye izihlungi zogaxekile zizovimba umlayezo ngokuzenzakalelayo.

5. Ukuhlukaniswa kwekhasi lokufika.Uma usathola izethameli ozihlosile, ungasebenzisa ikhasi lokufika ukuze ufunde kabanzi ngakho.Ngokuhlukanisa ikhasi, uzokwazi ukuqoqa idatha yezibalo zabantu abangaba amakhasimende.Cabangela ukuhlukanisa ikhasi lokubikezela ngokuthi:

  • Isidingo.Isibonelo: Nikeza izixhumanisi zezidingo ezahlukene imikhiqizo noma amasevisi akho angafeza.Uma uyinkampani yomshwalense, ungase unikeze izixhumanisi ezihlukene zomshwalense wezimoto, umshuwalense wezempilo, kanye nomshwalense wempilo.
  • Indawo kumjikelezo wokuthenga.Isibonelo: Nikeza ukubizela esenzweni kumakhasimende asezigabeni ezihlukene zomjikelezo wokuthenga - njengalawo asesigabeni socwaningo, lawo alungele ukucela ikhotheshini kanye nalawo alungele ukukhuluma nommeli wezentengiso.
  • Usayizi webhizinisi.Isibonelo: Nikeza izixhumanisi zosayizi abathile bebhizinisi, mhlawumbe eyodwa yebhizinisi elinabasebenzi abangaphansi kuka-200, eyodwa eyamabhizinisi anabasebenzi abangu-200 kuya ku-400, neyodwa eyamabhizinisi anabasebenzi abangaphezu kuka-400.

Lolu hlobo lwesu lokumaketha oluhlukahlukene lungakusiza ufunde kabanzi mayelana nezithameli zakho ngenkathi udala umuzwa wamakhasimende owenzelwe wena.

Insiza: Ithathwe ku-inthanethi


Isikhathi sokuthumela: Feb-22-2022

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