Ingabe wenza kube ngokwakho okwenziwa yikhasimende kunangaphambili?Kungase kube yisikhathi sokucabanga kabusha isu lakho.Nasi isizathu.

Phakathi neminyaka emihlanu ezayo, u-80% wezinkampani ezitshale imali ekwenzeni kube ngokwakho ukuzizwisa kwamakhasimende zizoyeka imizamo yazo ngoba zilwela ukuphatha yonke idatha futhi azitholi mbuyiselo ebalulekile ekutshalweni.

Imishikashika ngokwenza kube ngokwakho

“Isabelomali esiphezulu siza nokulindelwe okukhulu,” kusho abacwaningi."Nokho imbuyiselo ekutshalweni kwezimali komuntu siqu kuhlala kunzima ukuyibala."

Lokho kungenxa yokuthi imizamo eminingi yokwenza kube ngokwakho ngokuvamile ayihambisani nemithombo ekala ukuzizwisa kwekhasimende - njenge-Net Promoter Score kanye namamethrikhi wokwaneliseka kwekhasimende.Ngakho-ke izinsiza ezilahlwe emizamweni yokwenza kube ngokwakho - njengemikhankaso ye-imeyili eqondisiwe, ukuqhuma kwenkundla yezokuxhumana nemikhankaso yokuthengisa engokwezifiso - azikwazi ukubalwa ekupheleni kwemiphumela.

Kwenziwa kanjani ukwenza kube ngokwakho kubaluleke, khokha

Kodwa ungacabangi ukuthi sekuyisikhathi sokuphonsa ukwenza kube ngokwakho ngefasitela.Kusabalulekile kulwazi nokwethembeka kwekhasimende.

Ochwepheshe bokuhlangenwe nakho kwamakhasimende “kufanele babheke ukwenza kube ngokwakho njengemfuneko yetafula yokugcina ikhasimende kanye nenani lokuphila kwakho konke,” kusho uGarin Hobbs, umqondisi wezokuthengisa zamasu."Cishe noma yikuphi ukuthuthukiswa okwethula ekuhlangenwe nakho kwekhasimende lakho kungase kukulethe ukuphakanyiswa kokuqala ekusebenzeni, ngenxa nje yokuthi kusha."

Ukubheja okungcono: “… Qhubeka nakho futhi uqhubeke nokusungula izinto ezintsha,” kusho uHobbs.“Ukwenza kube ngokwakho kufanele kubhekwe njengokubalulekile kulwazi oluphelele lwekhasimende, kunokuba kukalwe njengengxenye yokusebenza kwezinga lomkhankaso.Ukuphumelela kokuncintisana nokukhula okuzinzile kubukeka njenge-ROI enhle kakhulu endaweni yemakethe ehlala igcwele. ”

Abacwaningi bakaGartner bayavuma: Buyela emuva ezintweni eziyisisekelo ngemizamo yokwenza kube ngokwakho, bathi.

Okhiye abahlanu:

• Dala isu elicacile lokwenza ukuzizwisa kube ngokwakho.Kungaphezulu kakhulu kokuhlela uchungechunge lwama-imeyili kumakhasimende athenga umkhiqizo othile.Qonda ukuthi ufuna ukwakha ubuhlobo nobani impilo yakho yonke - amakhasimende angaba namandla - nokuthi kungani kubalulekile.
• Nikeza ezinye izinketho.Amakhasimende afuna ukuzizwisa komuntu siqu kanye nangefomethi leyoezilungele kakhulu kubo.Ngakho-ke ukunikeza iziteshi eziningi futhi uzivumele zikhethe i(ama)shaneli afanele kakhulu zokuxhumana kumele kube indikimba yohlelo lwakho lokwenza kube ngokwakho.Umlayezo ungase ufane, kodwa udinga ukutholakala ngesiteshi abasikhethayo.
• Yakha (noma thuthukisa kabusha) amaphrofayili ekhasimende.Thola okokufaka kokuthengisiwe, ukumaketha kanye nesevisi yokuthi basebenza nobani kakhulu nokuthi lezo zinhlobo zamakhasimende zifunani.
• Khuphula ukuzisiza.Umbono wamakhasimende amaningi wokuzizwisa komuntu siqu yilowo ongadingeki ubandakanye abanye abantu!Bafuna ukufinyelela, izimpendulo namandla okuphatha ama-akhawunti abo ngezikhathi ezilungele bona kakhulu.Lokho kudinga inkundla eqinile yokuzisiza.Ufuna amaphothali avikelwe afaka phakathi ama-FAQ akamuva, imiyalelo yevidiyo, isinyathelo ngesinyathelo sokuxazulula izinkinga, nokuthenga, ukulandelela kanye namandla omlando we-akhawunti.
• Qoqa futhi usebenzise impendulo yekhasimende ngokungakhathali.Ungathuthukisa futhi uguqule ulwazi lwekhasimende lomuntu siqu ngokuthola ukuthi amakhasimende athandani, azondani, afunani futhi alindele ini njalo.Lokho ngeke kwenziwe ngezinhlolovo eziku-inthanethi zodwa.Njalo qoqa imininingwane evela kochwepheshe kwezokuthengisa nesevisi abaxhumana namakhasimende nsuku zonke.Buyela emaqenjini amahle, akudala.

Insiza: Ithathwe ku-inthanethi