Nazi izitayela zesevisi eziyisishiyagalolunye ukuthi ubani ozenza kahle nokuthi ungazenza kanjani kahle kumakhasimende akho:

1. I-Aggregator

Ziyizitolo ezihlala endaweni eyodwa, indawo lapho amakhasimende angaya khona ukuze ahlangabezane nazo zonke izidingo zawo.Ukugxila kwabo kuxhaxha lwemikhiqizo namasevisi.

Abaholi: Amazon, iTunes, WW Grainger.

Ungayenza kanjani kahle: Ama-aggregators ahlose ukonga amakhasimende isikhathi nemali.Nikeza amakhasimende ukukhetha okuningi, futhi uthole abakufunayo kubo ngokushesha.Okubalulekile wukugxila ezinqubweni ezingemuva kwesigcawu ezenza ukukhetha, ukuthengiselana nokulethwa ngempumelelo.

2. Ukuxoxisana

Inani lawo lisemantengo aphansi.Abanikezi lutho oluhle, kodwa bayajabula ukuba yisixazululo sezinkinga zamanani zamakhasimende.

Abaholi: I-Walmart, i-Spirit Airlines, i-Red Roof Inn.

Ungayenza kanjani kahle: Beka okulindelwe okucacile futhi unamathele kukho.Izinkampani ze-bargain zingahlala kuphela uma izindleko zigcinwa phansi.Yenza amanani abe lula.Shaja okwengeziwe nganoma yikuphi ukunakwa okwengeziwe - kusukela kusivinini esikhulu nokunethezeka, ukuya ekusebenzeni kabusha nokululama.

3. I-Classic

Baphezulu-of-the-line.Bangase bangabi abaphambili, kodwa baziwa njengabahamba phambili embonini yabo ngemikhiqizo ethembekile kanye nesevisi yamakhasimende ngemuva kwabo.

Abaholi:Amahhotela Ezikhathi Ezine, uRalph Lauren, Umtholampilo waseMayo.

Ungayenza kanjani kahle: Ama-Classics awajabulisi.Bakha idumela labo lenkonzo yamakhasimende emikhiqizweni ethembekile nakubantu abasemva kwabo.Okubalulekile wukuqinisekisa ukuthi isipiliyoni sinokwethenjelwa futhi siyahambisanayonke indawo yokuthinta.

4. Isicathulo Esidala

Lapho amagama alezi zindawo evela, amakhasimende ngokuvamile athi, “Indawo enhle, isevisi enhle, intengo enhle” (noma into efanayo).Ngokuvamile kuba yibhizinisi lendawo (noma uhlobo olukhudlwana oluphethwe noma olunikezwe i-franchise ngumuntu wasendaweni), lapho izisebenzi zazi amakhasimende avamile nokuthi yini eziyithandayo.

Abaholi:Izinyunyana zezikweletu, i-Cracker Barrel, iRadio Shack.

Ungayenza kanjani kahle: Yakha futhi uthuthukise ubudlelwano bomuntu siqu namakhasimende ukuze uzwelo nokuzibandakanya kube ngokwemvelo phakathi kwabasebenzi namakhasimende.Iningi labasebenzi - kusukela kumnikazi noma umongameli, kuya kwabaphambili benkonzo nonobhala - kufanele baxhumane njalo namakhasimende.

5. Ukukhetha Okuphephile

Lezi zinkampani ziqinile.Amakhasimende afundile ukuthi awakwazi ukwenza iphutha ngokuthenga kuwo.Amakhasimende ngeke amangaliswe noma ajabule, kodwa ngeke adumale, nawo.

Abaholi:Allstate Insurance, Dillard, Microsoft.

Ungayenza kanjani kahle: Awukwazi ukujabulisa bonke abantu ngaso sonke isikhathi, kodwa ungasondela kukho.Izinketho eziphephile zinikeza isevisi yamakhasimende eqinile nelungile.Akukho okungaphezulu kakhulu noma okunentengo ephezulu, kodwa abasebenzi baphatha amakhasimende ngendlela efanele futhi izinqubomgomo zifanelekile kuwo wonke amakhasimende.

6. Isixazululo

Izixazululo zakha ubudlelwano.Zibaluleke kakhulu lapho izidingo zamakhasimende ziyinkimbinkimbi, izinkinga zinezinhlangothi eziningi noma izidingo zihlukile.Bangakwazi ukuhlanganisa zonke izingxenye ezihambayo futhi bazenze zivumelanise.

Abaholi:IBM, Deloitte, UPS.

Ungayenza kanjani kahle: Isevisi yamakhasimende ye-Solutions ibalulekile ngoba iyimpendulo ephelele, hhayi nje ingxenye yesixazululo esikhulu.Ochwepheshe besevisi badinga ukuba ochwepheshe ezindaweni ezihlukahlukene futhi bakwazi ukuhlanganisa inani elifanele lolwazi kusuka endaweni ngayinye yalezo zindawo ukuze bathole isisombululo.Ngeke ube inkampani eshesha kakhulu noma eyonga kakhulu.Kodwa kufanele ube ocophelela kakhulu.

7. Uchwepheshe

Ochwepheshe banezinga eliphezulu lobuchwepheshe, futhi balenza litholakale kumakhasimende ngentengo yeprimiyamu.Bangaphezu kwezinye izinkampani ezinjengabo.Kodwa amakhasimende kufanele akhokhe kahle ngalolo hlobo lokunaka nolwazi.

Abaholi:USAA, East West Bancorp, Goldman Sachs.

Ungayenza kanjani kahle: Iningi Lochwepheshe litshala imali kubasebenzi babo kanye nobuchwepheshe, kokubili onqenqemeni lokusika.Banikeza amakhasimende izixazululo ze-top-notch futhi baqhubeke nokwengeza inani ebudlelwaneni ngokwenza ucwaningo lwabo, ukubamba izingqungquthela zamakhasimende nokwenza ochwepheshe batholakale.

8. I-Trendsetter

Lezi zinkampani zilula futhi zinhle futhi zenza amakhasimende azizwe e-hip, futhi.Bahlinzeka ngolwazi oluyingqayizivele futhi benza amakhasimende azizwe ehlakaniphile ngokwenza ibhizinisi nabo.

Abaholi:Apple, Barney's, Uber.

Ungayenza kanjani kahle: Ama-Trendsetters abeka ubuso obusemfashinini phambili: iwebhusayithi eshelelayo kanye nomklamo welogo, amahhovisi amancane nabasebenzi abasemfashinini.Bangase bapholile, kodwa basebenza ekwakheni ukusebenzelana namakhasimende.Bagcina amasistimu ukuze bakwazi ukulalela eduze amakhasimende futhi, okubaluleke kakhulu, benze ngokuvumelana nezidingo kanye nezimfuno eziguqukayo.

9. I-Utility

Izinsiza ziletha izinsiza ezibalulekile kumakhasimende.Zivamise ukulawulwa, kwesinye isikhathi zibe yi-bureaucratic futhi imvamisa kube ukuphela kwegeyimu edolobheni.

Abaholi:I-AT&T, Comcast, Isevisi Yeposi yase-US.

Ungayenza kanjani kahle: Ukuthi Izinsiza ngokuvamile azibheki ukuncintisana akusho ukuthi zingakwazi ukubalekela isevisi yamakhasimende empofu.Izinsiza zingakwazi ukulinganisa imithetho nezinqubomgomo eziqinile nokuxazulula izingxabano eziqinile.Uma abasebenzi beqeqeshwe futhi bezijwayeza ukuzwelana, bangakha okuhlangenwe nakho okuyiqiniso, okungewona ohulumeni.

 

Insiza: Ithathwe ku-inthanethi