I-Marketing at the point of sale (POS) ingenye yezindlela ezibaluleke kakhulu onazo zokuthuthukisa impumelelo yebhizinisi lakho lokudayisa.Ukwenziwa kwedijithali okuqhubekayo kusho ukuthi lapho uhlela imiqondo yezinyathelo zakho ze-POS, akufanele nje ube nesitolo sakho somzimba engqondweni, kufanele futhi udizayinelwe isizinda sokudayisa esikhula ngokushesha ku-inthanethi.

Ukwandisa imali engenayo ngokumaketha kwendawo yokudayisa

Okunikezwayo emakethe kukhulu.Ukuba nemikhiqizo emihle nje ngamanani afanelekile ngokuvamile akusanele ukugqugquzela amakhasimende ukuthi athenge.Ngakho-ke abathengisi bangakwazi kanjani ukuphuma esixukwini futhi bakhulise imali engenayo?Yilapho okubizwa ngokuthi yi-point of sale marketing kuqala khona.Ukumaketha kwe-POS kuchaza ukuhlelwa nokuqaliswa kwezinyathelo ezikhuthaza ukuthengiswa, ukukholisa amakhasimende ngemikhiqizo futhi kufanele, esimweni esikahle, kuholele ekuthengisweni (nokuthenga okungalindelekile).Isibonelo esaziwa kakhulu ukuthi izindawo zokuphuma zihlelwa kanjani.Ukuma kulayini ekuphumeni, amakhasimende azovumela ukubuka kwawo kuzule ngenjabulo.Amabha kashokoledi, ishungamu, amabhethri nokunye okuthengayo okungenangqondo kugxumela kithi kusuka eshalofini bese kuphelela ebhandeni lokuthutha ngaphandle komcabango wesibili.Ngisho noma izinto ngazinye zingabali imali eningi, umqondo usebenza kahle ezingeni elikhulu.Indawo yokukhokha esitolo segrosa, ngenkathi ithatha iphesenti elilodwa kuphela lesitezi sokuthengisa, ingakwazi ukukhiqiza kufika ku-5% wokuthenga.

Ukumaketha kwendawo okuthengiswa kuyo akukona okwezitolo zezitini nodaka nje kuphela, nakuba - kungenziwa futhi ku-inthanethi.Esikhathini lapho imali etholwa nge-e-commerce ikhula, kuyinto edingeka ngokuphuthumayo manje.Ngokufanelekile, zombili izindawo zokuthengisa zizoxhunywa ngakho-ke ngayinye izosebenza njengomphelelisi ophelele kwenye.

Sebenzisa ukumaketha kwe-POS ebhizinisini lakho ngalawa macebiso angu-5

1. Qondisa ukunaka ebangeni lakho

Ngaphambi kokuthi abathengi babe amakhasimende, kumele baqale bazi ibhizinisi lakho nalokho okunikezayo.Qinisekisa ukuthi usebenzisa izindlela zokumaketha njalo ngangokunokwenzeka ngaphandle kwesitolo sakho ukuze uqwashise ngakho futhi uqiniseke ukuthi wethula izimpahla zakho ngaphakathi kwesitolo sakho ngendlela ekhanga amakhasimende.Izinyathelo ezingakhuphula intshisekelo ebhizinisini lakho zihlanganisa, isibonelo:

• Ukuthengisa esitolo:umhlobiso wamafasitela esitolo, amabhodi ezikhangiso nokukhangisa kwangaphandle, ama-A-boards endaweni egandayiwe, iziphanyeko zosilingi, izibonisi, izitikha zaphansi, izikhangiso ezinqoleni zokuthenga noma obhasikidi.
• Isitolo se-inthanethi:ikhathalogi yemikhiqizo yedijithali, amawindi azivelelayo aneminikelo yokuphromotha, izibhengezo zezikhangiso, izaziso zeselula

2. Qinisekisa ukuthi unezakhiwo ezicacile

Sula izakhiwo egunjini lokuthengisa zizoqondisa amakhasimende futhi ziwasize ukuthi athole indlela yawo ebangeni lomkhiqizo wakho.Izinyathelo ongazisebenzisa ukuze uqondise amakhasimende akho endaweni yokuthengisa ngendlela efanele zihlanganisa:

• Ukudayisa esitolo: izimpawu namalebula, iphrezentheshini yomkhiqizo engaguquki ngokuya ngamaqembu omkhiqizo, ukuboniswa kwesibili ezindaweni zokudayisa noma ekuphumeni ngokwakho
• Isitolo se-inthanethi:ukusesha nokuhlunga imisebenzi, ukuzulazula kwemenyu ehlelekile, okubonisa imikhiqizo efanayo noma encomekayo, izincazelo ezinemininingwane yomkhiqizo, ukubuka okusheshayo, ukubuyekezwa kwemikhiqizo

3. Dala umoya wokuzizwa ujabule

Ukudlidliza okuhle esitolo noma kuwebhusayithi yakho kuzokwenza ikhasimende lifune ukuchitha isikhathi lapho libheka imikhiqizo yakho.Uma wenza isipiliyoni sokuthenga sibe mnandi sisonke, maningi amathuba okuthi bathenge kuwe.Ungagcini nje ngokubona isitolo sakho ngokombono womthengisi, cabanga ngenqubo yokuthengisa kuqala futhi okubaluleke kakhulu ngokombono womthengi.Ezinye zezinguquko ongayenza ukuze uthuthukise isimo sokuthenga zihlanganisa:

• Ukuthengisa esitolo:ukuklama ukubukeka kwangaphandle, ukwenza umklamo wangaphakathi ube ube yisimanjemanje, ukwakha umqondo wombala, ukuhlela kabusha indawo yokuthengisa, ukuhlobisa indawo yokuthengisa, ukwenza ukukhanya kukhanye, ukudlala umculo.
• Isitolo se-inthanethi:iwebhusayithi ekhangayo noma umklamo wenkundla, ukusebenzelana okunengqondo komsebenzisi, inqubo yokuthengisa elula, ukukhetha kwezinketho ezihlukene zokukhokha, isikhathi sokulayisha esisheshayo, izithombe namavidiyo wekhwalithi ephezulu, okulungiselelwe amadivayisi eselula, amalebula ekhwalithi nezitifiketi

4. Dala ulwazi mayelana nemikhiqizo yakho

Amakhasimende athanda ukuzwa izinto futhi alungele ukusebenzisa imali eyengeziwe njengembuyiselo.Lusebenzise ngokugcwele lolu lwazi futhi ulusebenzise ukuze uhlanganyele ekuthengiseni okuthile okunekhono.Ngemuva kwakho konke, lokhu ekugcineni yilokho ozama ukuphuma endaweni yokuthengisa ukumaketha.Ekwakheni imisebenzi yakho yokuthengisa mayelana nokuzizwisa, ungaba nobuciko ngendlela ofuna ngayo.Ukutshalwa kwezimali okuncane nesikhathi kuvame ukwanele ukukhuthaza imibono nogqozi futhi kuvuse izidingo ezintsha phakathi kwamakhasimende.Eminye yemibono eyisibonelo yamaphromoshini entengiso yilena:

• Ukuthengisa esitolo:imibukiso ebukhoma, imisebenzi eyenziwayo, izinkundla zokucobelelana ngolwazi ngezindikimba ezithile, ukunikeza imihlahlandlela yokuthi zenzele ngokwakho (DIY), amasampula omkhiqizo, ukunambitha, ukwenziwa kwegeyimu, ukusetshenziswa kweqiniso elingokoqobo noma elingathandwa kwabathelisi esikubona.
• Isitolo se-inthanethi:izinkundla zamakhasimende, ama-workshops abonakalayo, ibhulogi enemibono ye-DIY, ibiza esenzweni esihlanganyelwe, ihlinzeka ngezinto zamahhala zokwenza imikhiqizo ngendlela oyifisayo.

5. Dala izikhuthazo ngamanani enqwaba nezaphulelo

Izinyathelo zokumaketha njengemicimbi aziwufanele wonke umkhiqizo.Thatha izinto ezisebenzisekayo, isibonelo, ezingaphansi kokuthenga okuqhutshwa imizwa kumakhasimende.Lokhu kudayiswa kahle kusetshenziswa izikhuthazo zentengo njengemikhankaso yesaphulelo ehlobene nento ethile noma ehilela ukuhlanganisa into engaphezu kweyodwa ngokuthengisa kakhulu noma ngokuthengisa.

Lezi zinyathelo ezimbili zifanele kokubili i-POS nezitolo eziku-inthanethi.Izibonelo zifaka: imikhankaso yesaphulelo namakhodi wamaqembu athile omkhiqizo noma asebenza ngaphezu kwevelu ethile yokuthenga, ukuthengiswa kwemvume yokuphela kwesikhathi noma ukuphela kwesizini, imititilizo yamaphakethe amaningi neminikelo yokuthenga emisiwe, kanye namadili okwengezwa izingxenye ezisele kanye nezinsiza.

Ngezinguquko ezimbalwa nje, imibono ethile yokudala kanye nomuzwa omuhle wesikhathi esifanele, amasu okumaketha okudayiswayo angafakwa esenzweni futhi abe negalelo empumelelweni yebhizinisi lakho.Okubalulekile wukuqhubeka nokubheka okungase kube khona bese uthatha isinyathelo sokukusebenzisa - kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi.

Insiza: Ithathwe ku-inthanethi