Iningi lethu lisebenzisa izinjini zokusesha ukuthola iwebhusayithi ezosiza ngenkinga ethile noma inikeze umkhiqizo esiwufunayo.Yingakho kubaluleke kakhulu ukuthi amawebhusayithi afinyelele izinga elihle lokusesha.Ngokungeziwe ekusebenziseni injini yokusesha (SEO), isu lokusesha eliphilayo, kukhona ne-SEA.Funda lapha ukuze uthole ukuthi kusho ukuthini ngempela lokhu.
Yini USEA?
I-SEA imele ukukhangisa kwenjini yokusesha, okuwuhlobo lokumaketha kwenjini yokusesha.Ngokuvamile kuhilela ukubeka izikhangiso zombhalo ngaphezulu, ngezansi noma eceleni kwemiphumela yosesho lwendalo ku-Google, Bing, Yahoo nokunye.Bonisa izibhengezo kumawebhusayithi ezinkampani zangaphandle nawo awela ngaphansi kwe-SEA.Abaningi bewebhusayithi basebenzisa Izikhangiso ze-Google kulokhu ngenxa yokubusa kwe-Google emakethe yenjini yokusesha.
Ihluke kanjani i-SEA ne-SEO?
Omunye umehluko omkhulu phakathi kwe-SEA ne-SEO ukuthi abakhangisi kufanele njalo bakhokhele i-SEA.Ngakho-ke, ukukhangisa kwenjini yokusesha kumayelana nezinyathelo zesikhashana.Izinkampani zinquma kusenesikhathi ngamagama angukhiye okufanele aqalise izikhangiso zazo.
I-SEO, ngakolunye uhlangothi, isu lesikhathi eside leli ligxile kokuqukethwe ukusesha okuphilayo kanye nokuzuza izinga elingcono kakhulu emiphumeleni yenjini yokusesha.Ama-algorithms enjini yokusesha alinganisela ubungane bomsebenzisi bewebhusayithi, isibonelo.
Isebenza kanjani i-SEA?
Empeleni, i-SEA ibandakanya ukukhomba amagama angukhiye athile.Lokhu kusho ukuthi opharetha bewebhusayithi banquma kusenesikhathi amagama angukhiye noma izinhlanganisela zamagama angukhiye okufanele zivele ngakho isikhangiso sabo.
Ngokushesha nje lapho okungenzeka ukuthi ikhasimende lichofoza esikhangisweni salo futhi liyiswa ekhasini elidingekayo, u-opharetha wewebhusayithi (kanye nomkhangisi kulokhu) ukhokha imali.Azikho izindleko zokumane ubonise isikhangiso.Kunalokho, kusetshenziswa imodeli ye-Cost Per Click (CPC).
Nge-CPC, lapho kuqhudelana khona igama elingukhiye, intengo yokuchofoza iyanda.Kuso sonke isicelo sosesho, injini yokusesha iqhathanisa i-CPC nekhwalithi yamagama angukhiye nazo zonke ezinye izikhangiso.I-CPC ephezulu kanye nesikolo sekhwalithi bese kuphindwa ndawonye endalini.Isikhangiso esinamaphuzu aphezulu (izinga lesikhangiso) sivela phezulu ezikhangisweni.
Ngokungeziwe ekubekweni kwangempela kwesikhangiso, nokho, i-SEA nayo idinga ukulungiswa okuthile nokulandelela.Isibonelo, imibhalo kufanele ibhalwe futhi ithuthukiswe, kunqunywe isabelomali, kube nemikhawulo yesifunda futhi kudalwe amakhasi okufika.Futhi uma izikhangiso ezifakiwe zingasebenzi njengoba bekulindelekile, zonke izinyathelo kufanele ziphindwe.
Yiziphi izinzuzo ze-SEA?
I-SEA ngokuvamile iwuhlobo lokukhangisa.Amakhasimende angaba khona akhangwa ngezikhangiso zombhalo, isibonelo, ngokukhanga izidingo zawo.Lokhu kunikeza i-SEA inzuzo ebalulekile kunezinye izinhlobo zokukhangisa: amakhasimende awacasuki ngokushesha futhi athambekele ekuchofozeni.Njengoba izikhangiso ezibonisiwe zincike egameni elingukhiye elithize, ikhasimende kungenzeka lithole isixazululo esifanelekile kuwebhusayithi enyusiwe.
Ukukhangisa kwenjini yokusesha kwenza kube lula kubakhangisi ukukala nokuhlaziya impumelelo futhi benze intuthuko lapho kudingeka khona.Ngaphezu kokuba nokufinyelela okusheshayo olwazini lwempumelelo ebonakalayo, abakhangisi bathola ukufinyelela okubalulekile nokwamukelwa okuphezulu phakathi kwamakhasimende.
Ubani okufanele asebenzise i-SEA?
Ubukhulu benkampani ngokuvamile abuyisici empumelelweni yomkhankaso we-SEA.Ngemuva kwakho konke, i-SEA inikeza amandla amakhulu amawebhusayithi anokuqukethwe okukhethekile.Uma kubhekwa ukuthi ukukhangisa kwenjini yokusesha kusebenza kanjani, izindleko ngokuchofoza ngakunye kwesikhangiso zinqunywa umncintiswano, phakathi kwezinye izinto.Ngakho-ke, izikhangiso ezihlokweni ze-niche zingabekwa ngokushibhile ezinjinini zokusesha kuye ngegama elingukhiye.
Lapho abathengisi noma abakhiqizi embonini yamaphepha nezincwadi beqala ukusebenzisa i-SEA, into ebaluleke kakhulu okufanele ikhunjulwe ukuthi ukukhangisa kwezinjini zokusesha kufanele kugxile lapho kunenzuzo yokwenza, ikakhulukazi ekuqaleni.Isibonelo, banenketho yokukhawulela ukukhangisa emkhiqizweni wabo oyinhloko noma isevisi.
Insiza: Ithathwe ku-inthanethi
Isikhathi sokuthumela: Jun-08-2022
