Uma ufuna amakhasimende akhumbule umlayezo wakho, ingabe kufanele uhlakaniphe?

Impela, imibono ekhaliphile, amagama ahlabayo kanye nemisho ebambekayo ivusa imizwelo yamakhasimende.Kodwa uma umlayezo kulo lonke ulwazi lwakho lwekhasimende ucacile, kulula ukukhumbula.

Manje yini esebenza kakhudlwana?

“Hlakanipha futhi ucace lapho ukwazi,” kusho uDianna Booher, uchwepheshe wokubhala nomlobi wencwadi ethi What More Can I Say?"Uma ungakwazi ukuphatha kokubili, khohlwa ubuhlakani."

Kungani imisebenzi ecacile

Okubalulekile: Ukucaca kufanele kube yimbangela yomlayezo wokumaketha ofuna ukuwuveza kanye nolwazi lwekhasimende ofuna ukukudala.

Nasi isizathu:

1 Ukucaca kwakha ukwethembana.Amakhasimende ngeke akholwe, avumele, athenge noma ancome noma yini angayiqondi ngokugcwele.Umlayezo ongacacile, ongacacile noma ongaqondile uvela njengongathembeki, futhi leyo akuyona indlela yokuqala ukuzizwisa kwekhasimende.

2 Ukusesha kwamagama angukhiye kuvumela amagama acacile.Abantu bakhuluma, bacabange futhi baseshe ngolimi oluqondile.Uma basebenzisa i-Google ukuthola umkhiqizo, impendulo noma isevisi, abathayiphi amagama ahlakaniphile.U-Booher unikeza lesi sibonelo: Uma othile ekhathazekile ngokwehlisa i-cholesterol, cishe uzobhala “indlela yokwehlisa i-cholesterol” noma “adle ukuze anciphise i-cholesterol,” hhayi “ukuqina noma ukukhuluphala.”

3 Abantu abathandi izimanga ezimbi.Imiyalezo ehlakaniphile ingaholela ekudumazekeni.Amagama anobuhlakani angase achaze umkhiqizo noma isevisi ngendlela ehlukile kunalokho oyikho ngempela.Bese kuthi amakhasimende angakutholi akulindele uma evula noma ekuthola.

Indlela yokucaca

Lezi zindlela ezinhlanu ezifakazelwe zizokusiza ugcine noma yimuphi umlayezo wokumaketha ucacile:

1 Gxila kubabukeli okuhlosiwe.Yazi uhlobo lomuntu ofuna ukumfunda futhi uqonde umlayezo wakho.Chaza yonke into ethinta isitayela sabo sokuthenga - iminyaka, imali engenayo, indlela yokuphila, umsebenzi, izinto abazithandayo, imikhuba, njll.

2 Nciphisa itimu yakho.Awukwazi ukwenza imibono eyinkimbinkimbi futhi ehlanganisiwe izwakale njengomlayezo ocacile, ogxilile.Khetha izinzuzo ezibaluleke kakhulu zomkhiqizo wakho, isevisi noma inkampani, futhi wakhe umlayezo eduze kwazo — ugcine ulimi lulula, lufushane futhi lugxile esixazululweni osinikezayo.

3 Gcizelela okuhlukile.Gxila kulokho okuhlukanisa umkhiqizo wakho, isevisi noma inkampani emncintiswaneni.Yini ekwenza ube ngcono noma ubaluleke kakhulu kunabanye?

4 Engeza okusha.Dala injabulo (njalo) mayelana nemikhiqizo yakho, amasevisi noma inkampani ngokungeza into ethile emlayezo wakho wokuthi yini entsha noma eshintshayo.Ngisho nama-tweaks amancane kulokho okujwayelekile angazizwa kukusha.

5 Yakha imizwa ukuze ubangele isenzo.Uma wenza amakhasimende azizwe ehlakaniphile, ejabule, enengqondo noma eminye imizwelo eyakhayo, maningi amathuba okuthi alalele ukubizelwa kwakho esenzweni (“xhumana nathi,” “vakashela,” “thenga,” “isicelo”).

Lapho ubuhlakani busebenza

Kucacile owinile uma ufuna ukudlulisela umlayezo wakho kumakhasimende.Kodwa ubuhlakani bungasebenza - uma senziwe kahle kakhulu.Ezinye izibonelo eziye zahlala nathi ngokuhamba kwesikhathi:

I-Nike - Yenza nje

I-Miller Lite - Ukunambitheka Okukhulu, Ukugcwaliswa Okuncane

I-California Milk Processor Board - Uthole Ubisi?

I-De Beers - Idayimane iPhakade

EkaWendy — Iphi Inyama Yenkomo?

Ungangeza kanjani ezihlakaniphile, uma kufaneleka?Gcina la macebiso engqondweni:

1 Ungakuphoqi.Uma into ehlakaniphile ingaziveleli ngokwemvelo, igcine icacile.Abantu badinga ukuqonda ubuhlakani ukuze busebenze ngempumelelo.Cela wena mama, umalume, umngane omkhulu nanoma ubani “ojwayele ukuyithola” ukuthi abheke umlayezo wakho okhaliphile.Uma bengalitholi iphuzu lakho, yeqe.

2 Igcine imfushane kakhulu.Uzobona ezibonelweni ezinhlanu eziphumelele, awekho amagama angaphezu kwamane.Uhlakaniphile akavamile ukutholakala emshweni ogcwele.

Kopisha kokuthi Izinsiza Ze-inthanethi