Qhubeka, thatha indlela yokuwina nokugcina amakhasimende.Abacwaningi bathi yindlela engcono.

Esikhundleni sokuphromotha izinto ezinhle kuphela ngemikhiqizo namasevisi akho - futhi siyazi ukuthi maningi - vumela amakhasimende azi noma yiziphi izithiyo, futhi.

Abacwaningi base-Harvard Business School u-Ryan W. Buell no-MoonSoo Choi bathole izinkampani zingaheha amakhasimende amaningi asebenzisa imali eningi futhi abambelele isikhathi eside lapho ebeka yonke into lapho: Bonisa amakhasimende ububi bomkhiqizo.Qhathanisa imikhiqizo, uchaze ukuthi yini eyenza omunye abe mubi kakhulu kunomunye.

"Lapho amakhasimende enombono ophelele wokuhwebelana komnikelo, kuyawasiza ukuthi enze izinqumo ezinolwazi, okuthuthukisa ikhwalithi yobudlelwano bamakhasimende."

Isifundo

Laba bobabili babheke ibhange elikhulu, ama-akhawunti eliwanikezayo nalokho amakhasimende amasha athenge futhi akusebenzisa.

Abantu abavule i-akhawunti ngemva kokufunda ngobubi - mhlawumbe izinkokhelo eziphakeme noma inzalo ephansi - bachitha u-10% ngaphezulu ngenyanga kunamakhasimende ezwe izinzuzo kuphela!Futhi ngemva kwezinyanga eziyisishiyagalolunye, izinga lokukhansela lalawo makhasimende abuka ama-wart laliphansi ngo-21% kunabantu abezwa ngezinzuzo kuphela.

Ngaphezu kwalokho, amakhasimende ezwa ngalezi zinkinga ayengamakhasimende angcono.Bebenethuba elincane ngo-11% lokukhokha sekwephuzile.

Buza le mibuzo emi-3 kuqala

Awufuni ukuphela bese uqala ukutshela amakhasimende ngakho konke okukhona noma okungahamba kahle ngemikhiqizo yakho.Kodwa ukuchayeka kancane ngeke kulimaze.Abacwaningi baphakamisa ukuthi ucabangele le mibuzo ngaphambi kokuthi unqume ukuthi yini engcono kakhulu ongayembula:

• Ngabe insumpa izoveza inkinga okufanele ngabe siyilungisa?Uma iphutha owabelana ngalo liyinto okufanele - futhi engalungiswa - ilungiswe.Ungabelani ngokuthile okwenza inhlangano yakho ibukeke sengathi ayisebenzi kahle noma ngokuthenjwa.
• Ingabe insumpa izokwenza izimbangi zethu zibonakale zikhanga kakhulu?Uma iphutha liyinto umncintiswano wakho ongazuza ngayo noma ozuza ngayo - ngoba ungcono ngempela kuleyo ndawo - awufuni ukubukisa ngayo.Kunalokho, ufuna ukukunciphisa.
• Ingabe ukuqhathanisa kuzokhubaza amakhasimende?Ukwazisa amakhasimende yonke indaba kwakha ubudlelwano obusobala.Kodwa ngezinye izikhathi ulwazi oluningi lungaphezu kwamandla futhi amakhasimende akushiya ngokuphelele ukukhetha ngoba awakwazi ukwenza isinqumo.Uma ungenza ulwazi olufushane olukhonjwe ngenhlamvu oluqhathanisa okuhle nokubi, kuphephile.Imininingwane eyengeziwe inemininingwane eminingi kakhulu.

Insiza: Ithathwe ku-inthanethi