Noma ubani osebenza emkhakheni wezokuxhumana uyazi ukuthi ushintsha njalo.Ukuze uhlale unolwazi lwakamuva, siveze izitayela ezibaluleke kakhulu zenkundla yezokuxhumana zango-2023.

Ngokuyisisekelo, izitayela zenkundla yezokuxhumana ziwubufakazi bentuthuko yamanje kanye nezinguquko ekusetshenzisweni kwezinkundla zokuxhumana.Kubandakanya, ngokwesibonelo, ukusebenza okusha, okuqukethwe okudumile, nezinguquko ekuziphatheni kokusetshenziswa.

Uma izinkampani nemikhiqizo zinganaki lezi zitayela, zingase ziphuthelwe izethameli eziqondiswe kubo futhi zehluleke ukusabalalisa umlayezo wazo ngempumelelo.Ngakolunye uhlangothi, ngokunaka izitayela ezintsha, izinkampani nemikhiqizo ziqinisekisa ukuthi okuqukethwe kwazo kuhlala kuhambisana futhi kukhanga nokuthi ziyakwazi ukubhekana ngempumelelo nezithameli eziqondiswe kubo.

Ithrendi 1: Ukuphathwa komphakathi kwebhrendi eqinile

Ukuphathwa komphakathi ukugcinwa nokuphathwa komkhiqizo noma ubudlelwano benkampani namakhasimende ayo.Lokhu kufaka phakathi imisebenzi efana nokuphendula imibuzo nokuphatha isithunzi senkampani ku-inthanethi.

Nakulo nyaka, ukuphathwa komphakathi kubalulekile ngoba kuvumela izinkampani ukuthi zakhe ubudlelwano obuqinile nobuhle namakhasimende azo, okubuye kuzisize ukuthi zithole ukwethenjwa nokwethembeka.

Ukuphatha okuhle komphakathi nakho kuvumela amabhizinisi nemikhiqizo ukuthi baphendule ngokushesha ezinkingeni nezikhalazo futhi bazixazulule ngaphambi kokuba babe nethuba lokuthuthuka zibe inkinga enkulu.Iphinde inikeze izinkampani namabhrendi ithuba lokuqoqa impendulo kumakhasimende futhi ikufake ekuthuthukisweni komkhiqizo wabo nasesu lokumaketha.

Okuthrendayo 2: Ifomethi yevidiyo engu-9:16

Onyakeni odlule, kuya ngokuya kucaca ukuthi izinkampani nabagqugquzeli bayaqhela kokuqukethwe yizithombe kuphela futhi baye kokuqukethwe kwamavidiyo amaningi.Futhi ifomethi yevidiyo engu-9:16 idlala indima ebalulekile kukho konke lokhu.Ifomethi yevidiyo ende ethuthukiswe kakhulukazi kumadivayisi eselula.Ifomethi ibonisa ukuma kwemvelo komsebenzisi lapho ephethe umakhalekhukhwini futhi ivumela ividiyo ukuthi ibukwe yonke ngaphandle kokuzungezisa idivayisi.

Ifomethi yevidiyo engu-9:16 iya ngokuya iba yifomethi edumile ezinkundleni zokuxhumana njengeTikTok ne-Instagram.Ivumela ukubonakala okwengeziwe kokuphakelayo kwezindaba futhi kwandisa amathuba okuthi ividiyo izobukwa futhi kwabelwane ngayo ngabasebenzisi.Lokhu kungenxa yesipiliyoni esingcono somsebenzisi, njengoba ividiyo igcwalisa sonke isikrini sikamakhalekhukhwini futhi idonsela ukunaka komsebenzisi kuyo.

Ithrendi 3: Okuhlangenwe nakho okugxilile

Izinkampani zifuna ukunika amandla abasebenzisi bazo ukuthi basebenziselane futhi bagxile kokuqukethwe kwabo ngokusebenzisa inkundla yezokuxhumana.Lokhu kungenziwa nge-augmented reality (AR), isibonelo: I-AR ivumela abasebenzisi ukuthi bakhiqize okuqukethwe kwedijithali emhlabeni wangempela, okuvumela ukusebenzisana okujulile nemikhiqizo noma imikhiqizo.

Noma kungenziwa nge-virtual reality (VR): I-VR ivumela abasebenzisi ukuthi bacwiliswe futhi basebenzisane endaweni yedijithali ngokugcwele.Ivamise ukusetshenziselwa ukunika amandla ukuzizwisa okugxilile njengokuhamba, imicimbi yezemidlalo noma amamuvi.

I-Trend 4: Amavidiyo abukhoma

Amavidiyo abukhoma aqhubeka nokuba yinjwayelo enkulu ngo-2023 ngoba avumela amabhizinisi ukuthi axhumane nezithameli zawo ngendlela eyiqiniso nengahlungiwe.Banikeza indlela yokwabelana ngemininingwane mayelana nenkampani noma umkhiqizo futhi baxhumane ngqo nababukeli.

Amavidiyo abukhoma nawo adumile ngoba avumela okuqukethwe ukuthi kwabiwe ngesikhathi sangempela, okwenza kuhambisane kakhulu nezithameli eziqondiwe.Bakhulisa ukusebenzisana komsebenzisi nokuzibandakanya, njengoba abasebenzisi bekwazi ukubuza imibuzo futhi bahlanganyele ngqo nenkampani noma umkhiqizo.

Amavidiyo abukhoma nawo mahle kakhulu ekudaleni imicimbi ebalulekile njengezimemezelo zemikhiqizo, izikhathi ze-Q&A, ama-workshops, nokunye okuqukethwe okusebenzisanayo.Bavumela izinkampani kanye nemikhiqizo ukuthi bayise umlayezo wabo ngqo kuzithameli eziqondiwe futhi bakhe ukuxhumana okujulile.

I-Trend 5: I-TikTok njengenye yezinkundla zokuxhumana ezibaluleke kakhulu

I-TikTok isiphenduke inkundla edumile eminyakeni yamuva nje.Kulo nyaka, cishe akunakwenzeka ukuthi amabhizinisi angasebenzisi i-TikTok, njengoba isibalo sabasebenzisi abasebenzayo sesikhule saba ngaphezu kwesigidigidi esisodwa.

I-TikTok isebenzisa ama-algorithms asebenza kahle kakhulu avumela abasebenzisi ukuthi bathole amavidiyo afana nezinto abazithandayo, okuqinisekisa ukusetshenziswa isikhathi eside endaweni yesikhulumi.

Okwamanje, akusona isizukulwane esisha kuphela esisebenzisa i-TikTok, kodwa futhi, ngokwandayo, isizukulwane esidala.Esinye isizathu ukuthi i-TikTok iyinkundla yomhlaba wonke, evumela abasebenzisi ukuthi bathole futhi babelane ngokuqukethwe emhlabeni wonke, okwenza inkundla yehluke kakhulu futhi ibe mnandi.

I-TikTok iqhamuke njengenye yezinkundla zokuxhumana ezaziwa kakhulu eminyakeni yamuva nje, inikezela ngamabhizinisi nemikhiqizo izindlela ezintsha ezisheshayo nezilula zokukhangisa nokusebenzisana nezithameli eziqondiswe kubo.

Insiza: Ithathwe ku-inthanethi