Noma yini oyenzayo ukuthuthukisa ukuzizwisa kwekhasimende kungaba isinyathelo esinenzuzo kakhulu osithatha onyakeni ozayo, ngokocwaningo lwakamuva.

Izinkampani ezingaphezu kuka-80% zithi zizoqhudelana kakhulu noma ngokuphelele ngesisekelo sesipiliyoni samakhasimende phakathi neminyaka emibili.

Kungani?Cishe uhhafu wezinkampani ezikucwaningo uthe zisungule ubudlelwano phakathi kokuhlangenwe nakho kwamakhasimende kanye nemiphumela yebhizinisi … futhi buhle.Ngakho-ke bagxile kakhulu kulwazi ngaphezu noma ngokuhambisana nomkhiqizo noma ikhwalithi yesevisi.

Izindlela ezi-4 zokuthuthukisa

Nawa amathiphu amane okuthuthukisa ukuzizwisa kwekhasimende lakho onyakeni ozayo:

• Ukusungula, ungalingisi.Izinkampani zivame ukubeka iso lazo kulokho okwenziwa umncintiswano - futhi zizame ukukuphinda ngoba amakhasimende abonakala ekuthanda.Kepha obekusha enkampanini eyodwa kungakhathala kwezinye izinkampani.Kunalokho, funa izindlela zokudala umuzwa omusha, ohlukile wamakhasimende embonini yakho.Yebo, ungabheka kwezinye izimboni ukuze uthole imibono, kodwa awukafuni ukwenza lokho okweqile.Kubheke ngale ndlela: Uma ukulingisa kukuhle ngokwanele, khona-ke ukuqanjwa kabusha kuzoba ngaphezu kwesilinganiso.
• Sebenza kahle, ungathuki.Nakuba ukusungula kubalulekile, isihluthulelo sakho konke okuhlangenwe nakho kulula.Awudingi ukuthi “wow” amakhasimende njalo uma exhumana nawe.Ufuna ukwenza ukuzizwisa kube lula.Indlela eyodwa: Gcina isistimu ye-CRM erekhoda konke ukusebenzisana ukuze lapho isevisi nochwepheshe bezokuthengisa bexhumana namakhasimende, bazi bonke abathintwayo - kusukela ezinkundleni zokuxhumana kuya ezingcingweni - lezo khasimende elenziwe kanye nemiphumela.
• Qeqesha futhi ugcine.Okuhlangenwe nakho okuhle kakhulu kwamakhasimende kusakhiwe ngokuyinhloko ekuthintaneni komuntu nomuntu, hhayi ekuthuthukisweni kobuchwepheshe bakamuva.Ochwepheshe besipiliyoni sekhasimende badinga ukuqeqeshwa njalo ngobuchwepheshefuthingamakhono athambile.Tshala imali ekuqeqeshweni, ekunxephezeleni nasemvuzweni ukuze ochwepheshe besevisi abaphambili bahlale bethembekile futhi bakuhlomele kangcono ukuletha okuhlangenwe nakho okungenazihibe.
• Lalela okwengeziwe.Uma ufuna ukuqhubeka nokuthuthukisa okwenziwayo ukuze amakhasimende aqaphele futhi ahlale ethembekile, yenza abakufunayo.Cela impendulo yekhasimende ngokungakhathali.Ungavumeli impendulo eyodwa econsayo iwele emifantwini ngokukhuthaza abasebenzi abasebenzisana namakhasimende ukuthi bathathe isikhathi ngemva kokuxhumana ukuze baphawule ukuphawula, ukugxeka nokudumisa.Bese usebenzisa leyo mpendulo engakahleleki ukuze ugcwalise lokho okuqoqayo ngokusemthethweni ukuze uhlale uthuthukisa ukuzizwisa.

Insiza: Ithathwe ku-inthanethi