Uma kuyisikhathi sokuthuthukisa ukuzizwisa kwamakhasimende, buza imibuzo ngaphambi kokuthi uthathe isinyathelo.Lo mhlahlandlela uzosiza.

Noma yimuphi umzamo omncane noma umzamo ophelele wokuthuthukisa ukuzizwisa kwamakhasimende ubandakanya abantu abaningi - kanye nemisebenzi eminingana.Uma inkampani yakho igxile kakhulu kumakhasimende, ingase inwebe kuwo wonke umuntu kuwo wonke amazinga.

Ngoba ukuzizwisa kwamakhasimende kuhilela abantu, imikhiqizo nezindawo, ufuna ukuzwa ukuthi zonke zimi kuphi - futhi ziya kuphi - ngaphambi kokwenza izinguquko.

UThomas uthi: “Ukwazi ukuthi 'yini,' 'ngani' nokuthi 'kanjani' kumakhasimende akho, imakethe yakho nemikhiqizo yakho kuyigazi lakho.“Kumele wazi ukuthi amakhasimende afunani, afunelani nokuthi anquma ukuthenga kanjani.Kufanele futhi uqonde ukuthi izimbangi zakho zenzani, kungani zenza ezikwenzayo, nokuthi zisebenza kanjani. ”

Zibuze amasethi amathathu emibuzo - ehlanganisa amakhasimende akho, imakethe yakho kanye nomkhiqizo wakho - ukukuqondisa ekuzizwiseni okuthuthukisiwe kwamakhasimende.

Nakhu okusikiselwa nguBarta noBarwise:

Amakhasimende

• Singasichitha kanjani isikhathi esiningi namakhasimende?Isibonelo sokuthatha izinyathelo zokuchitha isikhathi esiningi nabo: Abasebenzi bakwa-Adidas bakhuluma namakhasimende izinkulungwane zamahora unyaka ngamunye ukuze bakhiqize imibono emisha yomkhiqizo nesipiliyoni.
• Singakwazi yini ukudala ngokubambisana namakhasimende ukuze sithuthukise imininingwane nomuzwa ongcono?Kwa-PepsiCo, uhlobo lwe-Doritos lumeme amakhasimende adumile ukuthi enze izikhangiso, bese lusakaza lezo ngesikhathi se-Super Bowl.
• Singayiguqula kanjani idatha ibe imininingwane?Bhekisisa ulwazi oluqoqayo.Ingabe iwusizo ngempela noma ivele iqoqwe ngoba uhlale unayo?
• Singawuhlola kanjani noma sizowuhlola kanjani njalo ukuncintisana kwethu ukuze siqonde amasu esipiliyoni samakhasimende abo nokuthi athinta kanjani amandla ezimakethe?Lokhu kubalulekile ngoba indlela ezinye izinkampani eziphatha ngayo amakhasimende ithinta lokho abakulindele ukuthi uzokwenza kanjani.Akumele ucabangele wonke umuntu embonini yakho.Kodwa udinga ukubheka inombolo encane izenzo zayo ezithinta ibhizinisi lakho nolwazi lwamakhasimende.
• Singayandisa kanjani imibuthano yemboni ebaluleke kakhulu?Ukubona nokusebenzisana namakhasimende nezimbangi kungakusiza uqonde amandla emakethe.Ababhali basikisela ukufika kokubili ngonyaka - hhayi nje ukuthengisa, kodwa ukubheka.
• Siyozindla nini ukuthi simi kuphi ngokumelene nomncintiswano futhi silungise izinhlelo zethu?Isibonelo:NotOnTheHighStreet.comabasunguli bathatha isikhathi njalo ngoMasingana ukuze bazindle ngempumelelo nezifundo zokuncintisana, kanye nokusetha umbono nesiqondiso sokuhlangenwe nakho kwamakhasimende onyakeni omusha.
• Singasebenzisana kanjani nabantu abakha noma abakhiqiza imikhiqizo yethu?Njengochwepheshe besipiliyoni sekhasimende, ungumuntu ongcono kakhulu ukuvala igebe phakathi kwalokho okufunwa amakhasimende nalokho okungadalwa onjiniyela bakho.
• Kunini lapho singaba khona ingxenye yokwakhiwa komkhiqizo?Lapho ochwepheshe besipiliyoni samakhasimende beqonda ukuthi imikhiqizo yenziwa kanjani kanye namandla abo agcwele, bangakwazi ukuvumelanisa kangcono okulindelwe amakhasimende namaqiniso enkampani.
• Singawangenisa kanjani amakhasimende ekuthuthukisweni komkhiqizo?Ukuvumela amakhasimende ukuthi abambe iqhaza ekuthuthukisweni kuyawasiza ukuthi abone ukuthi yini engena kokuhlangenwe nakho kwawo - futhi ngokuvamile kwenza abathuthukisi babone imibono emisha nokwenzeka.

Imakethe

• Singawuhlola kanjani noma sizowuhlola kanjani njalo ukuncintisana kwethu ukuze siqonde amasu esipiliyoni samakhasimende abo nokuthi athinta kanjani amandla ezimakethe?Lokhu kubalulekile ngoba indlela ezinye izinkampani eziphatha ngayo amakhasimende ithinta lokho abakulindele ukuthi uzokwenza kanjani.Akumele ucabangele wonke umuntu embonini yakho.Kodwa udinga ukubheka inombolo encane izenzo zayo ezithinta ibhizinisi lakho nolwazi lwamakhasimende.
• Singayandisa kanjani imibuthano yemboni ebaluleke kakhulu?Ukubona nokusebenzisana namakhasimende nezimbangi kungakusiza uqonde amandla emakethe.Ababhali basikisela ukufika kokubili ngonyaka - hhayi nje ukuthengisa, kodwa ukubheka.
• Siyozindla nini ukuthi simi kuphi ngokumelene nomncintiswano futhi silungise izinhlelo zethu?Isibonelo:NotOnTheHighStreet.comabasunguli bathatha isikhathi njalo ngoMasingana ukuze bazindle ngempumelelo nezifundo zokuncintisana, kanye nokusetha umbono nesiqondiso sokuhlangenwe nakho kwamakhasimende onyakeni omusha.

Imikhiqizo

• Singasebenzisana kanjani nabantu abakha noma abakhiqiza imikhiqizo yethu?Njengochwepheshe besipiliyoni sekhasimende, ungumuntu ongcono kakhulu ukuvala igebe phakathi kwalokho okufunwa amakhasimende nalokho okungadalwa onjiniyela bakho.
• Kunini lapho singaba khona ingxenye yokwakhiwa komkhiqizo?Lapho ochwepheshe besipiliyoni samakhasimende beqonda ukuthi imikhiqizo yenziwa kanjani kanye namandla abo agcwele, bangakwazi ukuvumelanisa kangcono okulindelwe amakhasimende namaqiniso enkampani.
• Singawangenisa kanjani amakhasimende ekuthuthukisweni komkhiqizo?Ukuvumela amakhasimende ukuthi abambe iqhaza ekuthuthukisweni kuyawasiza ukuthi abone ukuthi yini engena kokuhlangenwe nakho kwawo - futhi ngokuvamile kwenza abathuthukisi babone imibono emisha nokwenzeka.

Umthombo: Kuthathwe ku-inthanethi