Umbhali uKaren Lamb wabhala, “Unyaka kusukela manje, uyofisa sengathi ngabe waqala namuhla.”Kungumqondo uqalo olukhula ngokushesha oluthathelwe emuzweni wamakhasimende.Futhi noma iyiphi inhlangano efuna ukuthuthukisa ukuzizwisa kwekhasimende izofuna ukukuthatha nayo.

Uma ucabanga ukuvuselela ulwazi lwekhasimende, yeka ukucabanga bese uqala ukwenza okuthile namuhla.

Ukuqala okucabangayo, ukusebenzisa nokwamukela amasu esevisi yamakhasimende akhula ngokushesha futhi aphumelele kakhulu kunezinhlangano zabo zontanga, ngokusho kocwaningo oluvela ku-Zendesk.

Lolu cwaningo lunemiphumela yawo wonke amabhizinisi kungakhathaliseki ukuthi uyisiqalo noma inganekwane embonini yakho: Ukutshala imali ekwazisweni kwamakhasimende okungcono kuthuthukisa ibhizinisi.

"Kungokwemvelo ukubeka phambili umkhiqizo wakho ekuqaleni kohambo lwakho lokuqala, kodwa ungacabangi ukuthi uthengisa kanjani noma usekela amakhasimende akho," kusho uKristen Durham, iphini likamongameli we-startups e-Zendesk.“Siyazi ukuthi i-CX ithinta ngqo ukwethembeka nokugcinwa kwamakhasimende, futhi kungakhathaliseki ukuthi ungumsunguli wokuqala, usomabhizinisi we-serial, noma umholi wokwesekwa kwamakhasimende ofuna ukuthuthukisa ukusebenza kwebhizinisi, idatha yethu ibonisa ukuthi uma ubeka amakhasimende ngokushesha phakathi kwezinhlelo zakho, ngokushesha uzobe uzibekela impumelelo yesikhathi eside.”

Izindaba zempumelelo zinento eyodwa ezifanayo

Abacwaningi bathole ukuthi iningi lezindaba zempumelelo zokuqalisa zinento eyodwa efanayo: Izinkampani zathatha indlela ebanzi, eneziteshi eziningi ekuhlinzekeni amakhasimende kanye nokwesekwa kusukela ekuqaleni.

Abazange bakubheke njengokucatshangelwe kamuva, umnyango owodwa noma umsebenzi osebenza ngokuzenzakalelayo.Esikhundleni salokho bafaka ulwazi lwamakhasimende ekusebenzeni kusukela lapho behamba, babandakanya abaningi - uma kungebona bonke - abantu futhi bebematasa ekuhlinzekeni uhambo oluhle lwamakhasimende.

"Amakhasimende alindele okwengeziwe ezinkampanini, kungakhathaliseki ukuthi zingakanani, ubudala, noma imboni," kusho uJeff Titterton, isikhulu esiphezulu sezentengiso eZendesk.“Ukuhlukanisa ukwesekwa kwamakhasimende kungaba umehluko phakathi kokwehluleka ukukala nokuba yinhlangano ephumelelayo, ekhula ngokushesha”.

Izindlela ezi-4 zokuthuthukisa umuzwa noma kuphi

Kungakhathaliseki ukuthi uyisiqalo, inkampani entsha uma kuqhathaniswa noma inhlangano efuna ukuthuthukisa ulwazi lwamakhasimende, nansi imibono evela eziqalisweni ezikwenze kahle:

1.Yenza isikhathi sangempela, usizo lomuntu siqu lube kuqala.Iziqalo eziphumelele kakhulu - ama-Unicorns ocwaningweni - zamukele iziteshi ezibukhoma ngokushesha kunezinye izinkampani ezintsha.Batshale imali kubantu nakubuchwepheshe bokuphatha ingxoxo ye-inthanethi nezingcingo ukuze banikeze amakhasimende ulwazi olusheshayo, lomuntu siqu.

2.Yiba lapho amakhasimende ekhona ekuphileni kwawo kwansuku zonke.Amakhasimende aya ngokuya ezinkundleni zokuxhumana futhi afuna ukwenza okungaphezu kokuxhumana nabangane nomndeni ngenkathi eskrola futhi ethumela.Ukuze uthuthukise ulwazi lwekhasimende, ungabi nje nenkundla yezokuxhumana.Yiba matasa futhi wenze okuthile eziteshini zezokuxhumana.Thumela nsuku zonke futhi - uma ungeke ube lapho ubusuku nemini - gcina amahora lapho ochwepheshe besevisi yekhasimende betholakala ukuze baphendule phakathi kwamaminithi wokuthunyelwe kwamakhasimende kanye/noma imibuzo.

3.Qinisekisa ama-FAQ.Abacwaningi bancome ama-FAQ kanye nezikhungo zosizo eziku-inthanethi okungenani zibe nama-athikili kanye/noma izimpendulo ezithunyelwe okungenani ezingu-30.Okubaluleke kakhulu, labo abangama-30 (50, 70, njll.) badinga ukuhambisana nesikhathi.Kwenze kube yisibopho sethimba noma somuntu ngamunye ukukhuhla okuthunyelwe okungenani nyanga zonke ukuze uqiniseke ukuthi kuthunyelwe ulwazi lwamanje kuphela.

4.Setha futhi uhlangabezane nezikhathi eziqinile zokuphendula nesinqumo.Abacwaningi bancome izimpendulo ezisheshayo, ezizenzakalelayo, ukuqaphela abathintwayo abaku-inthanethi noma nge-imeyili.Ukusuka lapho, izinqubo ezingcono kakhulu ukuphendula mathupha phakathi kwamahora amathathu futhi uxazulule phakathi namahora ayisishiyagalombili.Okungenani, yazisa amakhasimende ukuthi usebenza ngesinqumo phakathi nalawo mahora ayisishiyagalombili nalapho engalindela ukuzwa kuwe futhi.

Kuthathwe ku-inthanethi