Ukuxazulula inkinga efanele kuyinto eyodwa, kodwa ukukwenza ngesimo sengqondo somuntu siqu kuyindaba ehluke ngokuphelele.Esimeni sebhizinisi esigcwele ngokweqile sanamuhla, impumelelo yangempela isekusizeni amakhasimende akho ngendlela efanayo ongasiza ngayo umngane wakho oseduze.

Ukuze usinde endaweni yebhizinisi elinqamukile lapho ukuqamba kabusha isondo kungabonakali kuyinkinga, kufanele ucabange ngaphandle kwebhokisi.Futhi, ngezinye izikhathi, kungase kube lula njengokubonisa ulwazi lwekhasimende olunikezayo nokulicwenga ngokusebenzisa ukuxhumana kwabantu kanye nobuchwepheshe bamuva obutholakalayo.

Ukwenza kube ngokwakho kusiza ukulindela izidingo

Ukuthatha isikhathi sokuthuthukisa amaphrofayili ekhasimende kungase kube ingqikithi yokuhlangenwe nakho okuhle kwamakhasimende ngendlela yokuzikhethela.

Izinsuku lapho ukuthenga ungaxhunyiwe ku-inthanethi bekuyiyona ndlela ehamba phambili yokuthengisa sezadlula kudala.Abantu abaningi ngokwengeziwe bachitha isikhathi befuna ku-inthanethi leyo nto yasendlini abayibone kwezentengiso ye-TV noma eqoqweni lezingubo zasendlini yokuphumula elakhangiswa kakhulu ezinkundleni zokuxhumana.Lokhu kukhuthaza amabhizinisi ukuthi azivumelanise nenani lezidingo ezinkulu futhi alethe ngokufanele.

Uhlu lwezifiso namanani emikhiqizo ethengiwe ehlanganiswe kumawebhusayithi ezinkampani asiza ukuzuza idatha eyengeziwe mayelana namathemba.Ngaphezu kokunikela kuma-algorithms, amathuluzi agcina amakhasimende ebuya.

Ukuvimbela "ukukhubazeka kokuhlaziya" okubangelwa izinketho ezingenakubalwa, amabhizinisi kufanele asebenzise izincomo zomuntu siqu kanye nolwazi.Ngenxa yobuchwepheshe bokufunda okujulile obukhula ngokushesha, manje sekulula kunangaphambili ukusebenzisa idatha njengezwi leklayenti.

Umlayezo ucacile: Hlola ngemilayezo yefaneli nezaziso zenkundla yezokuxhumana ezilethwa ngesikhathi esifanele, futhi uzogqama esixukwini.

Ukwenza kube ngokwakho kwakha ukwethembana okunganqamuki

Umphumela oqonde kakhulu wokuzizwisa kwekhasimende okunikezwe wonke umuntu ukwethenjwa okuyisisekelo.Uma ubheka ngale kwamazinga okuguqulwa, uqala ukubona ukuthi amakhasimende akho afunani nokuthi yini ewavimbela ekukutholeni.

Ungafinyelela ekutholeni ukuthi yini imigomo yabo yokugcina - ngale ndlela uzokwazi ukwenza ngokwezifiso okunikezwayo kwakho nakakhulu.

Ngokubonisa intshisekelo yakho yangempela ekusizeni abanye, udala indawo ephephile ukuze babelane ngezinkinga zabo nawe.Ukuhlanganyela bese kuba ubudlelwano obuqinile nokuxhumana okungokomzwelo, okuholela ekugcineni ekwanelisekeni kwamakhasimende nasekuthengisweni.

I-Function of Beauty iyisibonelo esiyinhloko sesiqalo sobuhle indlela yayo yomuntu siqu - imibuzo eku-inthanethi egxile ezinweleni - ibaqinisekise indawo emnandi phakathi kwezinkampani ezithembisa kakhulu namuhla.Ukuthi inhloso yabathengi ukuvala iziphetho zabo ezihlukene, ukuthambisa isikhumba sekhanda noma ukuchaza ama-curl anakekelwa kakhulu, amakhasimende angathola umkhiqizo ohlangabezana nezidingo zawo ezithile.Umphumela?Amaklayenti ajabule akhetha ngokuzithandela ukubhalisela izinhlelo zanyanga zonke zomkhiqizo ukuze athole isevisi yomuntu siqu.

Wina ukugcinwa nokwethembeka

Alikho isu elisebenza ngempumelelo ekudaleni isisekelo samakhasimende esithembekile njengokwenza kube ngokwakho.

Ngokwazisa amakhasimende akho ngokuwazisa ngokunikeza izaphulelo zosuku lokuzalwa, amanothi okubonga abhalwe ngesandla namathikithi okungena ayimfihlo, uzibekela impumelelo yesikhathi eside.Lokhu kuthinta okubonakala kuncane kuhamba ibanga elide ekunikezeni abathengi isizathu sokuhlala.

Ucwaningo olwenziwe yi-BCG luthole ukuthi izinkampani ezamukele ukwenza kube ngokwakho maningi amathuba okuthi zikhuphule imali yazo ekhulayo ngo-10%.Lokhu kuvela enanini elithuthukisiwe lamakhasimende athembekile abambelele emabhizinisini naphezu kokuvela kwamanye amabhrendi amasha emkhathizwe.

Ukuba neqembu elisekelayo labantu abajabule ngendlela efanayo nokwethulwa komkhiqizo omusha njengoba unjalo kuwufanele isisindo sawo ngegolide.Bazosakaza izwi ngaphandle kokuthi uchithe izinkulungwane ekukhangiseni.Ngesisekelo sabalandeli abazinikele, inkampani yakho ingahlula izimbangi.

Gxila ekwenzeni kube ngokwakho into ethi 'it'

I-Salesforce ibonise ukuthi amakhasimende alindele ukuhlinzekwa ngemikhiqizo namasevisi afanelekile ngaphambi kokuthi axhumane nenkampani.Lokhu kungase kubeke ubunzima kumabhrendi angazange anikeze izixazululo ezakhelwe ngaphambili.

Kodwa akudingekile.Ungathola izinzuzo zokuhlinzeka ngemikhiqizo namasevisi omuntu siqu ngaphandle kokudela isu lenkampani yakho.Kunalokho, yenza ukwenza kube ngokwakho kube yingxenye yakho, futhi imiphumela ngeke ikushiye ulindile.

Ungakwazi ukukhuphula ukusebenzelana okukhiqizwa ngokuhlangenwe nakho kwesevisi yekhasimende okukhethwe ngokucophelela.Amakhasimende azothonywa ukuthi akhokhe inani lenkonzo esele, okuzoholela emalini engenayo ephezulu.Futhi uzothola amakhasimende athembekile azoletha inani elithe xaxa enkampanini yakho.

Insiza: Ithathwe ku-inthanethi